Media Resources

The media adopts a seamless full-wall coverage design on both the east and west sides of the passage. No columns or signage boards cut the display screen, delivering complete and coherent visuals. It can independently showcase brand images, or be combined with passage floor stickers to create an immersive three-dimensional brand zone.

A seamless giant screen with a total area of over 320 square meters on both sides forms an enclosed immersive brand tunnel. Passengers walk through it slowly for 30 to 60 seconds, absorbing brand information thoroughly throughout the journey, with memory retention more than three times that of ordinary subway light boxes.

The exclusive passage for the upper upward escalators is the only vertical mandatory route for passengers exiting from this gate to reach the ground directly, with no branches or diversion channels. It fully covers 100% of all passenger flow exiting from Gate F, resulting in an almost 100% advertising reach rate.

In the departure lounge of the international terminal, the pillars are physical elements that passengers cannot avoid in their movement paths. By naturally integrating advertising content with the architectural lines, no matter whether passengers are walking from a distance, their eyes will naturally be drawn to the high-resolution images on the pillars.

The Changping Line covers 20 stations and serves commercial areas such as Longze Business District, Changping New Town Business District, and Future Science City Business District. As an important line connecting Haidian and Changping, two major densely populated areas for education and residential purposes, the train door areas, where passengers' sightlines are concentrated and dwell time is stable during boarding and alighting, become highly valuable information touchpoints.

High-quality advertising resources in core areas, with their high foot traffic, coverage of high-spending audiences, and precise scene targeting, have become the ideal choice for premium brands to enhance brand awareness in the region. Through innovative creative content and continuous exposure frequency, they deepen brand influence and recognition.

Through advertising formats such as wall stickers, ultra-thin light boxes, and escalator light boxes, brand row and matrix multi-media combination advertising reach over 90%. These are locations that passengers must pass when going up and down escalators, ensuring that the advertisements are always within their peripheral vision.

It is located in the core area of the intersection of Line 2, Line 13 and the Capital Airport Line, and undertakes the dual diversion function of high-speed rail passenger flow adjacent to Beijing North Railway Station and the starting point of the airport line of air passenger flow