Media Resources

Media panels are symmetrically arranged on the walls on both sides of the passage, occupying the primary visual spots for passengers entering and exiting the station. Travelers moving in both directions are fully surrounded by brand visuals with no blind viewing angles or overlooked sightlines. The arched enclosed passage creates a clean advertising environment free of scattered miscellaneous ads that would distract viewers.

The location is situated at the passenger distribution core of the interchange concourse for Line 8 and Line 13. It serves as the sole mandatory passage for passenger flows involving two-way transfers, station entry and exit, and bus connections, with no alternative bypass routes available. It fully covers all commuters in the Huitian Area.

The ultra-large interchange hub in the core southern area of Beijing records a daily passenger flow of over 250,000 across the entire station, with transfer passengers accounting for an extremely high proportion. Passenger volumes surge during morning and evening rush hours, leading to slow pedestrian movement. Passengers may spend 60 to 120 seconds transferring or waiting in queues, and individual travelers pass through this hub multiple times on a single day.

Light boxes are located on the essential passages for passengers to enter, exit and wait for trains. The advertisements are level with passengers' line of sight, enabling close-range and high-frequency exposure. They feature flexible posting and removal schedules, which can closely match marketing needs such as new product launches and event promotions.

As a major interchange station for two lines, passenger flow surges drastically during morning and evening rush hours. The enclosed metro environment eliminates outdoor background noise, enabling strong penetration of brand messages. It can cover all passengers passing through the station with high-frequency repeated exposure to rapidly deepen brand recognition.

The media adopts a symmetrical layout to create a visual wrapping effect. Combined with 4K ultra-high definition resolution, dynamic images can cover the passengers' entire field of vision as they move. Positioned at the highest point of the wall with no other advertisements to cause distractions, it delivers an extremely dominant visual presence for brands.

The premium light boxes inside stations, as core high-end media resources of the stations, are positioned along the main passenger flow routes in the central station halls. They serve as benchmark advertising carriers for brands to build an upscale image and precisely reach young high-spending consumer groups.

Relying on the enclosed and independent communication space of underground subway tunnels free of interference from outdoor traffic, scattered billboards and ambient noise, passengers maintain highly concentrated attention during their fragmented commuting time, resulting in an over 40% higher ad recall rate compared with conventional outdoor advertisements.