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| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Line 3 Dongsi Shitiao | Format：Light box | Duration：0 |
| Location：Platform Level Passage | Min Qty：4 | Operating Time：0-24o'clock |
| Size：7.0m × 1.8m | Min Period：4week |
This media is located in the platform-level passage, the only route for passengers to enter and exit stations, wait for trains and transfer lines. Luxury light boxes are a large-format advertising medium for subways. Boasting huge size and striking visual impact, they enable long-duration, distraction-free exposure between advertisements and target audiences within the enclosed passage space, leaving a deep impression on passengers and offering extensive room for creative brand campaigns.
Installed along the mandatory passageways for passenger entry, exit and waiting areas, the light boxes sit level with passengers’ line of sight to deliver close-range, high-frequency ad exposure. The long, enclosed platform passages are free of distractions from outdoor traffic or scattered billboards. Mounted at eye level, the light boxes naturally draw passengers’ gaze as they walk. Passengers repeatedly view the ads while waiting for trains and transferring between lines, resulting in a 40% higher ad recall rate than regular outdoor advertisements and powerful brand penetration.
Dongsi Shitiao Station is a key commuter hub on Line 3. Its platform-level passages handle over 80,000 passenger trips daily. Business commuters account for 72% of weekday traffic, while tourist and leisure visitors surge on weekends. As a vital transportation node in Dongcheng District, the station sees heavy footfall. Passengers spend an average of 40 to 70 seconds traversing the passages and view the ads a second time during waiting periods, with each person exposed to the advertisements 2 to 3 times on average per day, driving monthly total ad impressions above 2.4 million.
The main passageway on the platform level is a Class A++ core advertising spot of the station. It serves as the only mandatory traffic route for passengers waiting for trains, transferring and entering/exiting the platform, connecting the waiting areas on both sides of the entire platform with zero visual obstructions and full exposure along the whole passage. Located in the core business belt of the East Second Ring Road, the station is adjacent to Poly Building, Hong Kong-Macao Center and numerous office buildings in embassy districts, covering commuting white-collar workers, cultural and tourist visitors, as well as personnel from surrounding enterprises and institutions, boasting outstanding passenger flow value.
Continuous luxury large screens form an integrated visual corridor capable of presenting complete brand stories and linked displays of multi-series products. A single spot can create an exclusive brand zone to build unique visual impressions across the entire platform, standing out from scattered small-sized light boxes. Its premium texture matches upgraded brand image promotion. As scarce luxury light box resources at prime Beijing Metro stations, they feature large sizes and strong visual impact, serving as high-quality carriers for building high-end brand images.
Luxury light boxes represent scarce high-end static media on Line 3, integrating three core advantages: striking massive visual effects, steady massive commuter passenger flow, and precise coverage of high-end business crowds. Short-term placements can rapidly boost new product popularity and drive event foot traffic; medium-to-long-term placements are ideal for establishing a high-end urban brand image, covering the entire business and consumption circle along the East Second Ring Road to achieve low-cost cost-per-thousand impressions. They are landmark premium spots for offline brand promotion of commercial and business-oriented brands.
