Media Resources

The domestic departure TV on the third floor of T1 creates an immersive dynamic communication space. High-definition digital screens are usually hung at the optimal angles of passengers' eye level or slightly above, naturally drawing their attention to the moving images on the screens and deeply embedding themselves in the passengers' minds at that moment.

Terminal 2 is the first visual focal point that passengers encounter when arriving at the airport and entering the terminal. With its unmatched location and audience quality, it establishes a media advantage of significant strategic value.

Lightboxes are the prime media resource in the airport arrival process, where people spend the longest time, focus their attention the most, and cover the widest audience. During the waiting period, passengers repeatedly check the carousel, and the advertisement images appear repeatedly in their line of sight, greatly enhancing memory retention.

At Terminal 2, the elevator directly below the domestic arrivals corridor is right in front of passengers, serving as a key visual focal point for travelers moving from the arrivals corridor to the first-floor exit. It is a critical traffic node for passengers leaving the terminal after baggage claim, with natural sightlines focusing on the media on the wall beside or directly in front of the escalator.

The mezzanine is a key vertical transit hub connecting the airport jet bridge with the ground transportation center and baggage claim hall. Lightbox media, due to its 'inevitability' in the passenger flow and the special nature of the spatial structure, has become a unique window for brands to reach arriving passengers.

Located at the critical choke point before passengers enter the isolation area, it serves as the visual hub connecting the check-in hall with the boarding isolation zone. With its unique positioning advantage and the specific psychological state of passengers at this moment, it has become a high-value platform for brand display.

The T2 domestic departure lounge is the core area where passengers spend the most time after security checks and before boarding. Media resources leverage three key factors — the concentration of high-net-worth individuals, extended dwell time, and the exclusivity of a closed space — to create a highly competitive communication advantage.

The lightboxes in this area come in various sizes, including standalone single-panel lightboxes, with large display dimensions and high color accuracy. This ensures that within the 5 to 15 minutes passengers spend waiting for their luggage, the lightbox images are visible from every angle, providing comprehensive, unobstructed visual coverage.