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- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：airport | Frequency：0 |
| Address：Haikou Meilan Airport | Format：Light box | Duration：0 |
| Location：T2 Three-Level Departure Hall | Min Qty：7 | |
| Size：2.01m×4.68m | Min Period：year |
Located in the center of the seating area/next to the aisle, with 360° visibility and no obstructions, passengers are at the optimal viewing distance whether sitting or standing. The visual impact is strong and memorable, covering 100% of departing passengers. Passengers stay for an average of 30–60 minutes, ensuring repeated exposure and mandatory contact. The area is relatively quiet with minimal distracting information, so passengers actively pay attention and patiently read the advertisement content, making the ads effective in filling fragmented time and leaving a deep impression.
The core seating area in the three-level domestic departure lounge is adjacent to passenger rest seats, serving as the main scene where waiting passengers gather for a concentrated stop and leisure. The placement of the ads is close to the seats, aligning with passengers’ eye level for comfortable and natural viewing. The waiting area is quiet with minimal interference, resulting in a high ad reach rate.
The waiting area environment is relatively quiet, without dense crowds or cluttered ad interference. The ads have strong visual exclusivity, and the communication efficiency is significantly better than aisle-type media. Passengers encounter the ads up close and directly, without detouring, and their attention is highly focused in the quiet waiting environment. The upright floor-standing totem design provides a large display area with a strong sense of three-dimensionality, giving an overall high-end and sophisticated look, effectively enhancing brand image and presentation quality.
Seven sets provide full coverage, with controllable single-point costs and an overall reach rate of 100%. The cost performance is better than scattered points. Passengers are in a relaxed, bored, low-interference state, actively paying attention to the ads. The high-end environment aligns with brand image, enhancing ad quality and trustworthiness.
The seating area in the departure hall on the third floor of Terminal 2 is the core resting area where passengers spend the longest time after completing security checks and before boarding. The totem airport light boxes arranged in this area leverage multiple advantages such as exclusive scene positioning, precise passenger flow coverage, and immersive visual reach, making them a high-quality offline media vehicle for efficient brand communication and targeted access to high-value customers. Unlike ordinary advertisements and scattered airport media, they possess irreplaceable scene barriers and communication premium.
This location covers the end of the entire departure process, where passengers are relaxed and more receptive to information. Brand information is more likely to be actively perceived rather than passively resisted, effectively completing a full communication loop from exposure to recognition to memory. With tens of millions of high-end passenger flows, long-duration deep reach, low-interference enclosure, duty-free consumption benefits, and five-star airport endorsement, it equals a golden asset for efficient brand exposure and conversion.
Arranged in an exclusive totem vertical format, it becomes a high-value static media in the terminal, distinguishing it from conventional scattered advertising points. It aligns deeply with passengers' waiting routes and rest scenarios, achieving efficient brand information reach. Relying on pillar-style independent shapes, it is securely placed in the gaps between seating areas, without occupying passage space and naturally blending with the surrounding waiting environment, preventing visual resistance among passengers while serving as a functional and display-oriented media carrier.
Relying on four core advantages—prime location, immersive reach, high-definition display, and high-quality passenger flow—it balances media display aesthetics with commercial communication practicality, suitable both for long-term brand image building and short-term commercial promotions.
