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| Area：Xian | Type：Outdoors | Frequency：60 |
| Address：No.169 North Jinhua Road, Xincheng District | Format：led | Duration：15s |
| Location：Tiancai Building | Min Qty：1 | Operating Time：10-21o'clock |
| Size：14m × 10m = 140㎡ | Min Period：week |
This outdoor billboard is situated at the core crossroads of Tonghua Gate in eastern Xi’an, the commercial gateway of the eastern urban area and the intersection of Jinhua Road, a major urban arterial road. Vehicles waiting at traffic lights create mandatory viewing exposure with full coverage of traffic from both directions. Boasting a wide-view curved facade design, it delivers a 220° unobstructed view across the crossroads, visible to both distant and nearby vehicle traffic as well as pedestrian crowds. Compliant large-format facade billboard spaces on the same floor are scarce in the surrounding area, granting this location strong exclusivity, making it a landmark outdoor advertising medium in Xincheng District’s established commercial precinct.
Occupying the gateway transport hub of eastern Xi’an at the crossroads of Changle Middle Road and North Jinhua Road, key urban trunk routes, this spot sits on the essential thoroughfare connecting eastern suburbs to downtown Xi’an, forming a naturally enforced viewing scenario with consistent sustained exposure to two-way traffic. It is immediately adjacent to Exit C of Tonghua Gate Station for Metro Lines 1 and 3, a busy interchange station with zero-distance metro access. Massive daily commuter foot traffic exiting the station comes into direct line of sight of the billboard. The surrounding area features a well-connected road network drawing multi-source traffic including buses, private vehicles and non-motor vehicles, establishing it as an irreplaceable transport-hub-grade advertising spot in eastern Xi’an.
Rooted in the mature long-standing Tonghua Gate commercial district of Xi’an, the billboard covers a 3-kilometer radius encompassing the Light Industry Wholesale Market, Northwest Tea City, Kangfulu commercial cluster, Xijing Hospital, multiple universities and dozens of large established residential communities. It draws five steady streams of target audiences: bulk commodity procurement shoppers, hospital visitors, university students, office-going metro commuters and local permanent residents. The crossroads sees enormous daily vehicle and pedestrian volumes with dense commercial footfall on workdays and surging leisure crowds on weekends; business performance shows no obvious off-season throughout the year supported by solid and stable underlying traffic volume.
Relying on access to two metro lines, intersecting arterial roads and established commercial foot traffic, this project builds a core branding promotion hub in eastern Xi'an featuring high exposure and effective conversion. Boasting a curved facade design, the building delivers an ultra-wide 220° viewing angle, enabling unobstructed visibility from all directions at the crossroads. It supports the release of all content formats including brand promotional videos, dynamic posters, short videos and holiday-themed visuals, with high-frequency cyclic ad playback to guarantee ample exposure density.
As the only premium exterior LED screen within the Tonghuamen Business Circle and Kangfulu Commercial Belt, the site faces no equivalent competitors at the same intersection, securing a monopoly over local media resources. The LED screen boasts six core investment merits: rare location, stable passenger flow, low operation and maintenance costs, high-quality target audiences, diversified revenue streams and substantial asset appreciation potential. It generates steady short-term cash flow and sustained medium-to-long-term asset value growth, making it a scarce low-risk, steady-yield and high-growth outdoor digital media investment opportunity in eastern Xi'an.
Backed by three core strengths of landmark-grade display capability, round-the-clock coverage and efficient outreach to high-net-worth demographics, the screen serves as a strategic media asset for brands to showcase corporate images and launch product promotions in Xi'an's Xincheng District. It can not only capture massive pedestrian flows across the business district but also boost brand value via landmark halo effects, standing as the preferred advertising platform for premium brands, leading local enterprises and government public image campaigns.
