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- Media Map
| Area：Shantou | Type：Outdoors | Frequency：0 |
| Address：No. 23 Changjiang Road, Longhu District | Format：billboard | Duration：0 |
| Location：Yangtze River New City | Min Qty：1 | Operating Time：8-22o'clock |
| Size：14.72m(W) * 13.6m(H)=200.19㎡ | Min Period：week |
The exterior wall at the southwest corner of Xinyicheng Hesheng Department Store is a rare landmark‑grade outdoor wall‑mounted advertising medium at the crossroads of the core business district in Longhu, Shantou. Located at the prime intersection of the city’s east‑west and north‑south main roads, this site draws multiple streams of traffic including urban commuters, business‑district shoppers and cross‑regional passers‑by. It serves as a high‑quality outdoor advertising spot in central Shantou featuring outstanding visibility and extensive audience reach.
Boasting a huge 200.19 ㎡ corner wall, it naturally delivers a dual‑facet display effect with a 180° wide viewing angle. Advertising visuals can be seen by vehicles and pedestrians coming from all four directions of the intersection, eliminating the viewing‑angle limitations of single‑sided media. The visuals stand out distinctly under natural daylight. At night, supplementary lighting illuminates the wall to greatly boost evening communication performance. It covers peak hours for after‑work commutes and nighttime shopping, extending effective communication duration and enabling round‑the‑clock brand message delivery.
Benefiting from massive passenger flow along urban arterial roads, the site records approximately 350,000 vehicle trips and 300,000 pedestrian visits per day. Changjiang Road runs through the old and new urban areas of Shantou, acting as the city’s key east‑west transportation artery. Tianshan Road connects the downtown area with Chenghai District and constitutes a vital cross‑regional thoroughfare in eastern Guangdong. Mandatory immersive exposure takes place during red‑light waiting periods in morning and evening rush hours, covering motor vehicles, non‑motor vehicles and foot passengers in full scope with frequent exposure frequency and precise audience outreach.
Boasting top‑tier pedestrian and vehicle traffic in the urban area, this location features a large and stable traffic base. Vehicle stops at traffic lights during morning and evening rush hours create natural forced‑exposure scenarios. Unlike niche locations plagued by sparse traffic and high idle rates, this site sits on a major city‑wide thoroughfare with heavy daily traffic. It draws three overlapping streams of commuter, consumption‑driven and inter‑regional through traffic, delivering ample exposure volume and broad audience reach to consistently attract long‑term brand advertising placements.
Leveraging the transportation hub advantages of Tianshan Road and Changjiang Road, the site covers not only the core urban zone of Longhu in Shantou but also radiates to surrounding eastern Guangdong cities including Chenghai and Chaozhou. Massive volumes of inter‑regional vehicles pass by all year round, enabling a communication effect of "advertise in one city, reach multiple cities". It helps brands break urban boundaries, quickly penetrate the lower‑tier markets of eastern Guangdong, and build regional brand influence.
The large wall‑mount billboard is an exclusive full‑cycle resource with fixed and continuous display of brand imagery. Long‑term exposure can deeply strengthen audience brand recall. Flexible advertising options support monthly, quarterly and annual placements, suiting diverse marketing scenarios such as brand image upgrading, new‑product launch promotion and regional investment promotion campaigns. Combining high communication value and cost‑effectiveness, it serves as a core out‑of‑home communication medium for brands to establish a solid presence in Shantou and secure a foothold in the eastern Guangdong market.
