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| Area：Shenzhen | Type：Outdoors | Frequency：120 |
| Address：No. 3, Dongpo Road, Bantian Street, Longgang District | Format：led | Duration：15s |
| Location：Sakata Vanke Plaza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：34m（W）x13m（H）=442m² | Min Period：week |
Located on the exterior facade and atrium of Vanke Plaza above Shantian Station on Metro Line 5, it serves as the core visual focal point for commercial traffic in the area. As the largest shopping center in Shantian, it covers 150,000 square meters and functions as an urban natural social hub adjacent to Huawei's headquarters. The outdoor L-shaped glasses-free 3D screen is visible from all angles, with a golden viewing distance of 50 meters. The cost per individual reach is extremely low, and the ROI is 25% higher than the industry average.
It covers high-tech white-collar workers from companies like Huawei and Foxconn, community families, young trendy people, and parent-child groups, mainly aged 25–45, with mid-to-high spending power and strong willingness to share. With dual trunk roads along Bulong Road and Banxuegang Avenue for both vehicle and pedestrian coverage, it achieves 360° full-angle interception. Seamlessly located above Shantian Station on Metro Line 5, the screen is seen immediately upon exiting the station, receiving a daily foot traffic of 350,000 and a weekend peak of 500,000, directly reaching the audience with the only major screen at the station without competitor diversion.
The exterior screen faces Longxiang Avenue, offering a glasses-free 3D visual impact, making it the visual focus of the mall. The surrounding area has a highly developed residential and business atmosphere, ensuring strong exposure for both vehicle and pedestrian traffic. With high brightness and vivid colors, it becomes the absolute visual focus attracting passing people and vehicles, instantly capturing consumers’ attention and providing an immersive visual memory.
Relying on the mature TOD commercial area, it gathers massive commuter, consumer, and vehicular traffic, and is the only landmark-level display media in the area with both outdoor glasses-free 3D and indoor immersive waterfall screens, offering significant advantages for brand exposure and social sharing.
The media enjoys top-tier stable traffic in Bantian, with a triple overlay of traffic from the subway, main roads, and business districts. The average daily foot traffic reaches 350,000, with weekend peaks of up to 500,000, covering a massive number of tech-savvy white-collar workers and corporate elites from Huawei and high-tech industrial parks, as well as families from surrounding upscale communities and young trendsetters. The core audience is primarily 25–45 years old, highly educated, high-income, and high-spending, with precise targeting and strong conversion potential, making it suitable for mid-to-high-end brand marketing needs.
This location offers lower cost per thousand exposures while creating an immersive light and visual experience, combining dynamic and static elements and varied heights to fully capture audience attention. Its visual memorability far exceeds traditional flat LED screens, with higher exposure density, user retention, and brand premium potential. It balances brand image building with effective conversion and offers outstanding cost-effectiveness for comprehensive campaigns, making it a safe, stable, and high-value benchmark outdoor digital media outlet in northern Shenzhen.
The LED media integrates six core advantages: exclusive and scarce location, top-tier stable traffic, influencer transmission premium, compliant low-risk operations, and long-term asset appreciation. This forms a triple barrier of regional traffic monopoly, visual monopoly, and brand endorsement monopoly. With solid traffic, high-quality audience, and clear value-added potential, it is a benchmark digital media asset in northern Shenzhen's business district with high investment certainty and cost performance.
Bantian Vanke Plaza LED = traffic monopoly, landmark influence, high-net-worth clientele, low-cost high return, long-term appreciation. It is a scarce, highly certain, high-cost-performance premium outdoor media asset in northern Shenzhen, providing stable short-term revenue and strong long-term value increase, suitable for long-term brand image and performance-based campaigns.
