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| Area：Shenzhen | Type：Outdoors | Frequency：120 |
| Address：No. 268, Fuhua 3rd Road, Futian District | Format：led | Duration：15s |
| Location：COCO-PARK Shopping Mall | Min Qty：1 | Operating Time：8-22o'clock |
| Size：20.16m(W)*12m(H)=242m² | Min Period：week |
COCO Park is located in the core area of Shenzhen's Futian CBD, at a crossroads with double-facing displays and traffic lights where vehicles are forced to stop for 8–12 minutes, offering 270° unobstructed views, full coverage in both directions, extremely high exposure, covering both vehicle and pedestrian traffic. The view is all-encompassing, leaving a strong impact and high memorability. It naturally serves as a social check-in spot, adjacent to the Shenzhen landmark Ping An International Finance Centre, seamlessly connected to Metro Line 1 and Line 3 at Shopping Park Station.
The surrounding area is home to dozens of super high-rise skyscrapers and numerous high-end office buildings, with extremely large daily pedestrian and vehicle flows. During holidays and peak periods, this business district can see tens of thousands of visitors in a single day, with an average daily flow of 500,000 people, daily metro traffic of 265,500, and annual visitors of 30 million. This provides an extremely wide exposure base for LED advertising. The overlapping vehicle traffic, pedestrian flow, metro usage, and business district visitor flow offer both broad reach and high frequency.
It reaches over 200,000 high-net-worth white-collar workers in the Futian CBD, 30% Hong Kong tourists, and international visitors, forming a four-dimensional audience matrix of business, trend, family, and cross-border customers. The memorability and conversion rates are both high, with retention rates 60% higher than traditional static media, and the cost per thousand impressions (CPL) is only one-third of traditional outdoor advertising, achieving higher conversion efficiency. The CBD landmark large screen with 3D technology enhances high-end image, trustworthiness, and brand premium.
The high-definition LED screen is the mall’s only unavoidable route, with crowd dwell times of 3–5 hours, ensuring a 100% forced reach. Advertising exposure is converted into real social assets, achieving 'one-time placement, long-term compounding effect.'
Surrounded by no tall buildings and with an unobstructed panoramic view, it is an iconic outdoor media location in the central district of Futian that cannot be replicated. It has a strong exclusive positioning advantage, fully covering the morning peak, lunchtime leisure, and the evening business district consumption prime hours, locking in flowing crowds at all times. Its exposure density and coverage breadth consistently rank among the top tier of large screens in Shenzhen business districts, helping brands precisely reach high-quality consumer groups, achieve efficient conversion, and quickly elevate brand premium positioning.
The outdoor large screen at the intersection of Fuhua Road and Mintian Road in the shopping mall uses the building’s corner to create a unique dual display surface. The approximately 244-square-meter giant screen supports advanced technology, simultaneously covering vehicles and pedestrian flows in four directions and creating a highly impactful immersive visual effect. Brand advertisements not only become a 'must-photograph' focal point for passersby but also effectively stimulate secondary social media sharing, greatly enhancing brand visibility and topic engagement.
The naked-eye 3D screen at COCO-PARK is a rare, top-tier, high-traffic, high-end audience, strong communication, stable revenue, and long-term appreciating benchmark outdoor media asset in Shenzhen’s Futian CBD. It combines short-term high-quality cash flow with long-term asset appreciation value, offering low risk, high return, and strong resilience, making it a high-value investment in the city outdoor advertising sector.
As the value of commercial locations and land in Shenzhen’s core urban districts continues to steadily rise, media location rents maintain stable growth year-round. It has asset characteristics of ongoing value retention and annual appreciation, with strong resistance to economic cycles and market fluctuations.
