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| Area：Nanjing | Type：Outdoors | Frequency：120 |
| Address：No. 1 Hanzhongmen Street | Format：led | Duration：15s |
| Location：Golden Eagle Special Offer Center | Min Qty：1 | Operating Time：7-21o'clock |
| Size：28.08(W)x12.72(H)m | Min Period：week |
Located at No. 1 Hanzhongmen Street, Jianye District, Nanjing, on the exterior facade of the main building of the Golden Eagle Discount Center Hanzhong New City, it is situated on the core west city main road, Hanzhongmen Street, a key traffic artery connecting Xinjiekou, Hexi, and Gulou. It is a high-traffic outdoor media in the scarce west-city area, a large outdoor LED in the west-city sector with strong brand exclusivity and low competitive interference, suitable for long-term placement and activity promotion.
Connecting three major business districts—Xinjiekou, Hexi, and Gulou—with a visible distance of 500 meters and 270° unobstructed view, it ensures forced exposure to commuting crowds during traffic light stops at intersections. Close to Hanzhongmen Station of Metro Line 2 and surrounded by more than 10 bus routes, it experiences an average daily traffic of 300,000 people and vehicles. Peak exposure intensity is high, reaching commuting, shopping, dining, and leisure audiences with concentrated attention, making it suitable for brand image, new products, promotions, and local lifestyle campaigns.
The media occupies a prime display position on Hanzhongmen Street, the main west-city artery, surrounded by over ten city bus lines at the west city transportation hub. Commuter and daily traffic are highly concentrated, with an average daily flow of 300,000 people and vehicles. Visitor flow is stable throughout the year, with no significant seasonal fluctuations. The location faces main road traffic, and red light stops provide sufficient exposure time, creating a naturally forced exposure scenario. It is clearly visible from a distance and highly attention-grabbing up close, covering all commuting crowds, business district consumers, and nearby community residents, with a solid exposure base and highly efficient reach.
With its mature community commercial area location, strong urban hotspot communication attributes, and stable customer traffic base, it has become a premium outdoor media resource for brands to deeply cultivate the western Nanjing market and reach family consumer groups. The large screen naturally attracts check-ins and can be linked with online topics, forming a "exposure — store visit — viral spread" closed loop to amplify communication value.
As a compliant large screen on a rare main road in the western Nanjing area, there are no homogeneous competitors of the same scale and location within the region, exclusively occupying the mainstream outdoor marketing traffic entry point in western Nanjing. Relying on the mature urban traffic network, dense business-residential clusters, and stable daily consumer traffic, it has become a core premium outdoor communication carrier for brand image exposure, event marketing execution, and deep local market cultivation in western Nanjing.
Its investment value lies not only in its stunning visual effects but also in the triple overlapping effect of "prime location, top-tier traffic, and high-end circles." With its impressive visual impact and top-notch geographical position, it has become a strategic media for brands to ignite attention and shape a high-end image, naturally attracting social media check-ins and viral sharing. Creative content can easily trigger secondary dissemination on TikTok and WeChat Moments, achieving dual exposure of "offline hard advertising and online viral spread."
