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| Area：Wulumuqi | Type：airport | Frequency：0 |
| Address：Urumqi Tianshan Airport Terminal 4 | Format：Light box | Duration：0 |
| Location：2L Domestic Middle Corridor Arrival Area | Min Qty：4 | Operating Time：0-24o'clock |
| Size：2.1 meters * 3.85 meters * 4 sides | Min Period：year |
The domestic concourse is the main passage for passengers to enter the terminal building, head to the baggage claim area or the transportation transfer center after disembarking. The column-mounted light boxes are usually attached to the columns in the concourse area and can intercept the passengers' sight in all directions. During the process of passengers walking through the concourse, this "corner encounter" visual impact can effectively capture the passengers' attention and bring extremely high exposure and memory points to the brand or the city image.
The package column display case is one of the core media types in the planning of T4 Terminal Building. It usually adopts a four-sided surround design, converting the columns into powerful advertising media, creating a 360-degree unobstructed visual enclosure. Compared to ordinary flat posters, these display cases are often larger in size and more prominent in location, and can form immersive dissemination in relatively enclosed passageways and corridors. They are the "golden spots" on the route that almost reach 100% of incoming passengers. They are an excellent window for brands to showcase their image and achieve market transformation.
The annual passenger throughput is 291.8 million. The concourse arrival area is a 100% essential passageway for domestic arrivals. It has a stable daily passenger flow of tens of thousands, without any diversion or coverage gaps. The base exposure is solid, with a combined arrival and transfer passenger flow. Passengers move slowly and stay for an average of 3-5 minutes. They have high active attention and high information reception efficiency. The immersive viewing experience far exceeds that of flat light boxes. The brand memory rate has increased by 50%+.
The column-mounted light boxes in the middle aisle arrival area = Golden flow line + 360° three-dimensional exposure + high-net-worth passenger flow + high-end scene endorsement. It is a scarce and highly efficient brand communication medium within Xinjiang Airport.
Located in the central corridor of the domestic terminal, it reaches the mixed-flow core area. It includes the luggage retrieval and exit channels, bringing together inbound and transfer passenger flows. All passengers must pass through it without any diversion. The passenger density is high and the exposure base is sufficient. The full-column all-inclusive design allows for multi-directional visibility without any blind spots. Regardless of which direction the passengers are traveling, they can clearly see the advertisements. The three-dimensional display has a strong atmosphere, and the visual memory is far greater than that of ordinary flat media. It reaches multiple angles without any blind spots, achieving a higher degree of memory than flat light boxes.
This package column light box, with its four core advantages of exclusive circulation route, three-dimensional vision, high-quality passenger flow, and pure scene, has become the most densely trafficked and most stable-displaying high-quality structural advertising medium in the airport arrival area. It has become an excellent aviation communication carrier for brands to deeply penetrate the Xinjiang market, radiate to the northwest region, and shape the credibility of the high-end brand. At the same time, the pure regional advertising environment enables the brand image to stand out efficiently, achieving an immersive and long-lasting communication effect.
It has the characteristics of "long stay and low interference". The average audience stay time can reach 8-15 minutes. The eyes are relaxed and there is no excessive information interference. The active gaze rate of the light box is as high as over 70%, which improves the efficiency of communication and conversion. It realizes the full-chain communication of "exposure → memory → trust → conversion". With one placement and global coverage, the investment value can be maximized.
This package of column light boxes is a high-quality airport media that combines "scarce hub location + high-net-worth traffic + 360° immersive promotion + long-term stable returns". It offers strong short-term exposure, stable long-term returns, and strategic strong empowerment. It is a cost-effective investment opportunity with high value for brands to deeply penetrate the northwest market and enhance their high-end image.
