- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Wulumuqi | Type：airport | Frequency：0 |
| Address：Urumqi Tianshan Airport Terminal 4 | Format：Light box | Duration：0 |
| Location：2L Domestic Arrival Area Exit | Min Qty：1 | Operating Time：0-24o'clock |
| Size：22.03*3.86m | Min Period：year |
The only exit for domestic arrivals, where all domestic passengers must pass through, offers no possible detours. This ensures that the advertising message reaches every target audience completely. Passengers have just finished their flight and are in a relaxed state, with a slow walking pace and high attention to the surrounding environment. The advertising stays longer and the memory retention significantly increases. The huge light box forms an overwhelming visual advantage in the arrival hall, far exceeding the communication effect of ordinary advertising positions, strengthening the first impression of the brand.
The core exit entrance at the domestic terminal is the only necessary route for all domestic arriving passengers to leave the terminal building and access the connecting transportation. There are no any diversion points located in the open core area of the hall. There are no columns or walls blocking the view, making it transparent and spacious. This effectively extends the advertising exposure duration, significantly enhances the depth of brand information memory, 100% covers all domestic arriving passengers, without any passenger flow diversion, achieving full audience reach and a stable and large exposure base.
The 360° transparent display has no visual blind spots. Passengers can move, stop, or turn in any direction and still cannot avoid the display. They will be passively forced to receive the information and have an undisturbed exposure. On average, it can effectively reach the daily inbound and outbound as well as transit passengers, with an average stay of 3-8 minutes. This is much better than the quick exposure of 1-2 seconds in ordinary channels. The visual impact and brand memory are both high, accurately reaching high-net-worth customers to enhance brand conversion.
The 2L domestic arrival area exit is the essential passage for passengers to leave the airport and transfer to other means of transportation. The light boxes are usually placed on both sides of the exit passage, on the walls or on the pillars at prominent positions, which can precisely intercept the final line of sight of all arriving passengers. At the "last moment" before passengers leave the airport, they can quickly capture the audience's attention with highly impactful visual images, thereby bringing extremely high exposure and memory points to the brand or the city image.
This location, with its unique access route, excellent environment and high-end customer base, has become a highly valuable and attractive advertising resource for Xinjiang airports. It is not merely a simple traffic exposure medium, but also a core promotional vehicle for brands to establish a foothold in the Xinjiang market and extend their influence to the northwest and Central Asia regions. The stable high-end passenger flow, exclusive golden access routes, and high-quality communication scenarios can not only achieve frequent and comprehensive image exposure for the brand, but also leverage the airport's gateway attributes to enhance the brand's credibility and regional influence. It is an excellent advertising location for brands to deeply penetrate the northwest market and create a regional benchmark image.
Relying on Xinjiang's sole 4F-level international aviation hub and the core traffic foundation of the Silk Road, combined with the exclusive transportation routes, high-end scenarios, scarce large screens, and high-quality customer base, it possesses comprehensive investment value such as stable traffic, high-quality customer base, precise exposure, and long-term value-added. It is an excellent airport advertising placement platform for brands to deeply engage in Xinjiang, lay out in the northwest, and radiate to Central Asia.
The precise arrival at the airport enables a lower cost for media exposure to a thousand people, higher purity of the target audience, more precise conversion rates, longer waiting and staying time for passengers, and creates a slow-moving, stay, and immersive high-quality communication scenario to shape the brand's high-end perception.
