- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shenyang | Type：Outdoors | Frequency：120 |
| Address：No. 888, Puhe Avenue, Shenbei New District | Format：led | Duration：15s |
| Location：Wuyue Plaza | Min Qty：1 | Operating Time：9-21o'clock |
| Size：18m(W)*12m(H)=216㎡ | Min Period：month |
Located at the core of the Daoyi business district in Shenbei and on the main display frontage of Puhe Road, directly facing the Putian Road Station on Metro Line 2, it is a route that must be traveled by vehicles and pedestrians entering or leaving the city. With an unobstructed 180° view and visible from a long distance, it is the first visual landing point in Shenbei and a natural landmark. The combined metro, bus, and self-driving traffic results in an average daily flow of 150,000 vehicles and 200,000 pedestrians. Dynamic video in high definition extends attention retention by 5–8 seconds and improves memorability by 300%.
The large screen is located at the prime display position on the main facade of the mall, with wide street-facing visibility, 180° unobstructed views, and long-distance visibility, strongly occupying the city's main road's primary visual position. Brand exposure and recognition are extremely high, making it city card-level outdoor media for Shenbei. It is at the core of the Daoyi business district, on the street-facing side of the main Puhe Road, directly facing the main vehicle and pedestrian flows of the city, with no building obstructions, serving as the first visual landing point when entering the core urban area of Shenbei.
The large screen occupies the C-position in the Daoyi business district of Shenbei, surrounded by multiple city bus networks. It is a core passage for commuting, traveling, shopping, and returning home in Shenbei. Its location radiates to four main customer flow areas: Daoyi University Town, Puhe high-end residential area, Shenbei Industrial Park, and Wuyue commercial complex. The business district has a dense resident population, supplemented by tens of thousands of college students and teachers, young consumer groups, families with children, and industrial white-collar customer flows. Daily traffic is stable, and pedestrian flow explodes during weekends and holidays, making it the most densely populated and the most vibrant core area for consumption in the Shenbei New District.
The LED screen is the most eye-catching street-facing exterior of the mall and seamlessly connects with the main entrance. It is the first visual focal point for customer flow entering the mall. Its location aligns closely with Exit D of Puhe Road Station on Metro Line 2, just about a 370-meter walk, forming an efficient three-in-one traffic diversion chain of 'Metro—LED Screen—Mall Entrance.' This achieves nationwide exposure at low cost, high efficiency, and strong consistency, significantly enhancing advertising ROI.
Leveraging the advantages of Shenyang North Wuyue Plaza, a large integrated commercial complex, which brings together shopping, dining, leisure, entertainment, and family-friendly formats, the business district has a strong commercial atmosphere. Daily leisure consumer traffic remains stable, with explosive growth on weekends and holidays. Advertising deeply integrates into everyday consumer scenarios, subtly reinforcing brand impressions, realizing a complete marketing loop of 'exposure, planting interest, and offline conversion,' and greatly improving promotional effectiveness.
The LED screen is a rare city-level outdoor landmark media in the core business district of Shenyang Daoyi. It has five key investment advantages: irreplaceable resource scarcity, stable traffic, low cost, flexible monetization, and long-term value appreciation. It avoids the shortcomings of ordinary outdoor media, which are prone to being removed, unstable traffic, high maintenance costs, and high vacancy rates. It is both a high-quality, profitable project with quick short-term returns and a rare city media asset with long-term value preservation and appreciation potential.
The core media advantages of LED lie in six dimensions: location monopoly, precise customer traffic, visual impact, flexible content, scenario closed-loop, and high cost-effectiveness. It is the preferred outdoor media for brand exposure and conversion in the Jinnan business district.
