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| Area：Nanjing | Type：Outdoors | Frequency：120 |
| Address：No. 18, Zhongshan Road, Xuanwu District | Format：led | Duration：15s |
| Location：Nanjing Deji Plaza | Min Qty：7 | Operating Time：6-23o'clock |
| Size：105㎡ | Min Period：week |
Located at the direct passages from the LG1 level of Deji Phase I to Exit 7/8 of the Xinjiekou Station on Metro Lines 1/2, it is one of the 24 metro entrances with the highest usage rates. It is the only main passage for metro commuting to mall shopping, with an average daily footfall of 500,000 people and a peak of 800,000 during holidays. Consumers naturally pause or slow down near the entrances and other areas, with an average wait time of 2–5 minutes, providing advertisements with a no-dead-angle "forced exposure" opportunity and extremely high reach.
Xinjiekou sees an average daily footfall of 2 million people, covering 35 million people in the Nanjing metropolitan area. From the metro exit to the mall entrance, it is the first visual focal point. With forced exposure and unavoidable contact time averaging 15 seconds, seven ultra-high-definition LED screens are arranged in a long, winding strip, combined with a mirrored dome and breathing light strips for an immersive visual corridor. Short pauses while walking through the passage result in an effective contact rate of 90%, with memory retention 40% higher than traditional advertisements.
Situated at the LG1 metro direct entrance of Xinjiekou Deji, it is the only main passage connecting Metro Lines 1 and 2 to the mall. It naturally gathers commuters, shoppers, and tourists alike, with no diverted dead angles, monopolizing prime foot traffic. It is the first visual point when entering or leaving the station and mall. Pedestrians walk up close to face the large screens directly, with their line of sight unavoidable. The duration of viewing is long, and advertisement recall far exceeds that of ordinary outdoor or scattered in-mall light boxes.
The LED is placed at the first visual landing point of the entrance, at a height matching pedestrians' line of sight. While walking through the passage, the line of sight cannot be avoided, and close-range viewing time is long. Advertisement placement feels natural and not forced, with audience memory retention and acceptance far higher than ordinary scattered advertising locations.
Deji Plaza is located in Nanjing Xinjiekou, known as the "Number One Commercial District in China." It has a daily foot traffic exceeding 500,000, and during holidays, the peak can surpass one million. As a core consumption engine in the Yangtze River Delta region, it mainly attracts middle- to high-income groups aged 25-45, including business people, white-collar workers, tourists, and high-spending families. Its audience closely matches the target customers of luxury goods, high-end automobiles, financial services, and other brands.
The core underground traffic hub of Xinjiekou is called the "Underground Golden Avenue," symbolizing brand strength. Leveraging its comprehensive advantages of "prime location, high-end customers, mandatory exposure, brand empowerment, ultra-clear immersive display, scenario-based forced exposure, landmark-level communication power, and flexible and controllable placement," the media becomes a strategic choice for brands to achieve integrated brand awareness and effectiveness marketing goals in the Yangtze River Delta region.
With direct access to two subway lines, it captures a native customer flow base. The entire passageway is a fixed route for citizens entering and exiting the mall and transferring for commutes, with no detours or diversions, ensuring steady foot traffic throughout the day. Equipped with high-definition LED visual carriers, it aligns with the overall light luxury ambiance of the entrance. The screen layout matches the viewing angles of pedestrian traffic, without causing obstructions, naturally becoming the first visual focal point in the entire venue. The LED's high-definition imaging quality suits high-end indoor commercial scenes, providing a clean, delicate, and premium viewing experience up close.
LED is a high-quality media asset that unifies traffic, audience, hardware, scene, brand, and revenue in six dimensions. It offers high short-term cash flow and strong long-term value preservation and appreciation, making it a "golden target" for both brand placement and media investment.
