- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：300 Huaihai Middle Road, Huangpu District | Format：led | Duration：15s |
| Location：K11 Shopping Art Center | Min Qty：2 | Operating Time：9-22o'clock |
| Size：8m(W)*12m(H)*2=192㎡ | Min Period：week |
Located at No. 300 Huaihai Middle Road, Huaihai Road is Shanghai's top commercial and cultural district, with an average daily flow of 700,000 people and vehicles. It is served by three intersecting subway lines: 1, 10, and 14, and over 20 bus routes within 500 meters cover business commuters and tourist traffic, reaching 250 million people annually. Directly facing the Apple flagship store on Huaihai Road / Jinling Middle Road, extending north to Xintiandi, it offers unobstructed views in both directions. It is the only dual-screen landmark on Huaihai Road, with a recognition rate of 34%.
Situated in the core area of Huaihai Middle Road and seamlessly connected to the Xintiandi business district, it is Shanghai's top 'Art · Culture · Nature' mixed-use commercial landmark. The area sees a daily visitor flow of up to 800,000 people. With wide screen visibility, it simultaneously covers traffic and pedestrian flow from Huaihai Middle Road and Jinling Middle Road north to Xintiandi, achieving full-time, high-frequency brand exposure. It targets the core audience for high-end brands and trendsetters.
The dual symmetric screens have a total area of 192㎡, a rare large-size high-definition LED on Huaihai Road, providing strong visual impact and high advertising value while naturally possessing city landmark attributes. As a commercial benchmark of K11 Art, the large screens inherently have artistic display qualities, allowing for the blending of advertising and art, enhancing brand tone and premium value. It is the preferred media for high-end clients, creating a visually striking 'Twin Towers' effect and high recognition within the Huaihai Road commercial district.
The dual-sided large screens offer immersive visuals, visible from a long distance, with outstanding night-time lighting effects, becoming a landmark of Huaihai Road. It covers pedestrian traffic, main road vehicle flow, and nearby high-end clientele, balancing brand exposure with image enhancement. It is suitable for high-end brands, art exhibitions, and new product launches.
The Shopping Art Center is located at the prime intersection of Huaihai Middle Road, adjacent to a three-line subway transfer station. The surface bus network densely connects commuting routes across the city, making it a core traffic node in Shanghai's established high-end commercial district. The LED advertisement is placed on the mall's main street-facing façade, directly facing the flagship stores along the street and the two-way traffic on the main road, with no building obstruction and no landscape interference. It spans the entire bustling Huaihai Middle Road, naturally occupying the prime visual point for outdoor promotion.
As a visual focal point and landmark in the Huaihai Road core area, its investment value is reflected in four aspects: brand, audience, communication, and strategy. It is an excellent choice for brands to achieve high-end, precise marketing. With its unique geographical location, precise audience coverage, and innovative media formats, it forms a highly valuable marketing platform. Creative advertisements placed here are highly likely to trigger passersby to take photos or videos and share them on social media, generating secondary or even multiple rounds of dissemination to maximize communication effectiveness.
The only dual-screen landmark LED in the Huaihai Road commercial district leverages top-tier commercial traffic, arts-driven commerce, and high-net-worth clientele, possessing strong pricing power, high occupancy rates, high net profit margins, and long-term value preservation and appreciation. It is a top-quality investment target in Shanghai media.
As a rare landmark-grade LED media on Huaihai Road, it combines the attributes of commercial advertising and artistic and cultural display. It can interact with K11 in-mall art activities, enhancing the brand’s 'artistic and high-end' positioning, making it an excellent choice for brands to make their presence felt in Shanghai's core commercial district.
