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| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：333 Huaihai Middle Road | Format：led | Duration：15s |
| Location：Xintiandi Plaza | Min Qty：2 | Operating Time：8-22o'clock |
| Size：169㎡ | Min Period：week |
The large screens are all located at intersections, the center of squares, or building facades, with a viewing distance of 5–100 meters. The intersections have unobstructed views, delivering strong visual impact, high reach, and immersive experiences. The visual impact is powerful, covering multiple perspectives of both pedestrians and vehicles with extremely high reach. They are adjacent to the First National Congress Memorial of the Communist Party of China and the Shikumen building cluster, serving as both a city cultural landmark and a trendy check-in spot, providing dual attributes and brand exposure with inherent cultural premium.
Located in the core area of Shanghai Xintiandi and adjacent to Huaihai Road shopping street, and forming synergy with high-end commercial complexes such as K11 and iapm, it is Shanghai's top “commerce, culture, and tourism” mixed-use district. It is close to Xintiandi stations on Metro Lines 10 and 13 and multiple bus routes, at the intersection of the north-south and east-west elevated roads, making it a must-pass area for city pedestrian and vehicle flow.
The core media in the Huangpu District Xintiandi business circle covers high-end consumer traffic and core urban exposure. Transparent screens and high-definition curved screens are unobstructed, with high reach and immersive experiences. These are rare premium advertising locations in Shanghai, with a regional daily foot traffic exceeding 150,000 people. The active nighttime economy allows for full-time, high-frequency brand exposure, serving not only as advertising media but also as city check-in landmarks, providing dual empowerment for brand exposure and social communication.
The surrounding area covers commuting, shopping, leisure, and other traffic scenarios, forming a large and precise high-net-worth customer base. It is adjacent to cultural landmarks such as the site of the First National Congress of China and the old Shikumen sites, gathering high-end brands, trendy formats, and original content, reaching high-net-worth, high-taste, and international customer groups with strong consumption decision-making power and high brand receptivity.
LED large screens are a rare, top-tier outdoor media asset in Shanghai, integrating landmark locations, high-net-worth traffic, premium hardware, and strong communication value. They serve as a strategic placement for high-end brands to enhance their image, precisely reach high-value audiences, and create phenomenon-level campaigns. With their unique geographic positions, precise audience targeting, and innovative communication formats, they form a highly valuable marketing matrix.
As a scarce LED advertising asset in Shanghai's core commercial districts, they combine unreplicable location advantages, a significant high-net-worth audience base, and long-term value appreciation potential. This makes them a benchmark project for low-risk, high-return outdoor advertising investment. Their investment value is deeply reflected in four dimensions: scarcity, profitability, brand premium, and long-term value preservation. This dual barrier of "landmark positioning and resource monopoly" gives large screen assets strong irreplaceability, achieving a win-win of commercial value and social value.
The surrounding area has dense road networks, convenient rail transit with multiple Metro lines connecting directly, and dense daily pedestrian and vehicle flow. Foot traffic is stable throughout the day, with nighttime consumer dwell times longer, naturally forming an all-day high-exposure communication scenario. The large screens not only provide stable offline high-frequency exposure but also make premium ad content easy to trigger spontaneous check-ins by passersby and online secondary sharing, easily creating a complete communication chain linking strong offline exposure with social media viral effects.
With their city landmark locations, precise high-end audience coverage, and efficient communication conversion capabilities, they offer advertisers long-term value and premium potential beyond ordinary outdoor media. They enable synergy between advertising and events, enhance interactive conversion, and are suitable for experiential marketing brands.
