- Photos
- Specs
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- Media Map
| Area：Dalian | Type：Outdoors | Frequency：120 |
| Address：695 Gaoji Road, Hekou District | Format：led | Duration：15s |
| Location：CapitaMall Peace Plaza | Min Qty：1 | Operating Time：10-21o'clock |
| Size：7.1m*3.1m=22.01㎡ | Min Period：2week |
The large screen sits close to the main entrance at Gate 6. All customers entering and exiting the mall and taking escalators between floors must pass through the atrium on the second floor, leaving no blind spots in visibility. Unlike scattered advertising spaces along ordinary floor corridors, this location attracts longer voluntary dwell time from audiences, delivering far more effective ad exposure than corridor light boxes and small wall-mounted screens. It continuously captures two-way passenger flow between upper and lower floors, enabling two exposures upon entry and exit and greatly boosting advertising memorability.
Adjacent to Xinghai Square and the Convention and Exhibition Center, the site enjoys easy access to Fuguojie Station of Metro Line 1 and an extensive network of bus routes. Within a 3-kilometer radius lie more than ten large established residential communities, office buildings and universities, forming a diverse and balanced visitor base. The screen stably generates over 30,000 valid exposures every day, with its core audience consisting of young consumers aged 20 to 38. Passenger volume surges significantly on weekends and holidays thanks to tourist crowds visiting Xinghai Square.
As the mall’s central hub, the atrium is the key zone with the densest foot traffic and serves as a passenger distribution node. It constitutes an unavoidable visual focal point for all mall visitors, achieving powerful audience engagement where "viewing happens while passing by, and impressions stick upon viewing". Thanks to its oversized dimension and dynamic visuals, the large screen can instantly capture shoppers’ attention and acts as a natural visual anchor. It effectively draws scattered crowds toward the atrium, generating abundant organic exposure for brands and promotional campaigns.
This media supports a high-frequency loop playback mechanism, with screen-on hours covering the mall’s core business hours (10:00-21:00). Such high-frequency and long-duration exposure ensures shoppers inside the mall receive information repeatedly during their visit, greatly boosting the penetration and memorability of promotion content and significantly raising the effective view rate. Customers pass the screen twice when entering and exiting the mall, enabling secondary exposure to strengthen brand memory.
Positioned at two vital traffic nodes: mall entrances/exits and floor escalator routes, it lies on the mandatory path for customers entering/exiting the mall and traveling between floors. Located in the spacious atrium void on the second floor, the large screen features an unobstructed view with no blind spots. Pedestrians on corridors and escalators on both upper and lower floors can clearly see the screen, delivering wide exposure coverage. The atrium is a popular spot for consumers to rest, wait, take photos and linger, leading to longer active audience dwell time. Therefore, the advertisement achieves a far higher effective reach rate than conventional in-mall media.
The playback schedule of the large screen aligns with the mall’s business hours. It can be coordinated with offline activities held in the atrium such as themed markets, pop-up performances and art exhibitions to deliver integrated marketing combining dynamic exposure on the large screen and offline scenario activation. It helps brands cultivate influence within the Xinghai Bay business district of Dalian and efficiently accomplish brand building and traffic conversion. It serves as a high-quality in-mall advertising media resource featuring high cost performance and strong adaptability in the area.
