- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Nanchang | Type：Outdoors | Frequency：120 |
| Address：1999 Jiefang East Road, Nanchang City | Format：led | Duration：15s |
| Location：Longfor Nanchang Qingshanhu Paradise Walk | Min Qty：1 | Operating Time：10-22o'clock |
| Size：6.7m*3.8m=25.46㎡ | Min Period：2week |
With the vertically open atrium space delivering a longitudinal three-dimensional view, visitors on the second and third-floor corridors can enjoy unobstructed sightlines, enabling multi-dimensional exposure across floors. Serving as a natural visual highlight within the venue, it sits at the visual center of the triple-height atrium. Adjacent to escalators, it constitutes an unavoidable visual focal point for shoppers heading to and from the parent-child entertainment, cinema and retail facilities on the third floor. Customers passively receive advertising messages while resting and lingering, effectively extending brand exposure duration and achieving far higher exposure efficiency than ordinary wall light boxes.
Positioned as an interesting lifestyle hub in the eastern urban area, this TOD complex sits above Lijiaxiang Station of Metro Line 2. It houses more than 200 brands and attracts large numbers of parent-child families and young trend-focused consumers. Covering nearly one million consumers within a 5-kilometer radius, its core audience consists of middle-class families aged 25 to 45 with an average daily on-site stay of over 20 minutes. This figure dwarfs the 3–5 seconds of fleeting exposure offered by conventional advertising screens, facilitating in-depth connections featuring "consumption upon stay and communication through experience".
The LED screen boasts a large display area paired with ultra-high resolution, high refresh rate and evenly distributed high-brightness image quality. It delivers premium playback performance around the clock, resisting strong daylight glare while presenting delicate and vivid visuals at night. Capable of showcasing city-level light and shadow visual spectacles, it enjoys strong internet-famous appeal and leaves profound visual impressions with visual impact amplified fivefold. It combines asset retention capacity and communication value, delivering remarkable effects in elevating brand image.
The super high-ceiling atrium creates a vertical three-dimensional visual display effect with unobstructed views across the entire area and excellent viewing angles. It naturally attracts immersive shopping foot traffic inside the mall, delivering high exposure frequency and extended audience dwell time. The large screen features delicate and clear image quality with accurate color reproduction, adapting well to the indoor lighting environment of the shopping mall without reflection interference. Dynamic videos, brand posters, creative visuals, live event broadcasts and other content are presented with premium texture and strong visual impact.
Adjacent to major experiential businesses on the third floor, the large screen enables deep integration of advertising scenarios and consumption scenarios, realizing short-link traffic conversion of "view the advertisement — enter the nearby store". It can be coordinated with atrium events, IP exhibitions and holiday-themed activities in the mall as the core visual carrier. Advertising and offline scenarios reinforce each other to strengthen brand atmosphere. Supported by the mature commercial operation system of Longfor Paradise Walk, regular on-site activities continuously bring incremental foot traffic to this medium.
Boasting a scarce commercial location, immediate visual impact and precise targeting of high-spending consumer groups, this large screen serves as a strategically valuable communication platform within Nanchang’s outdoor media matrix. It acts not only as a showcase for brands, but also a vital link connecting urban commercial culture and consumption trends. It provides advertisers with efficient, stable and innovative display performance, making it an essential media resource for capturing the core consumer market in Ningbo.
