- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Wuhan | Type：Outdoors | Frequency：180 |
| Address：No. 750 Heping Avenue, Wuchang District | Format：led | Duration：15s |
| Location：Greenland MixC | Min Qty：1 | Operating Time：10-21o'clock |
| Size：8m×12m | Min Period：week |
The large screen is located at the core of the atrium on the 4th floor of the shopping mall, within the heart of Wuchang Binjiang Business District and adjacent to the landmark Wuhan Greenland Center with convenient subway access. As the vertical traffic hub of the mall, the atrium connects multi-level corridors and escalators, serving as an essential passage for customers traveling between retail, catering, parent-child, leisure and all other business formats. The vertical giant screen delivers striking visual impact, enabling shoppers on upper and lower floors to view the screen clearly from multiple angles without significant visual obstructions.
Positioned on Wuhan’s landmark "Greenland 606", this LED screen adopts a 90° right-angle design that offers an unobstructed broad view and powerful visual appeal. Thanks to the unique facade design, the screen area commands a panoramic 270° view of the Yangtze River, achieving a perfect integration of commercial advertising and natural scenery. It represents a highly valuable media resource in the area that maximizes effective exposure duration.
Shoppers on all floors across the venue can clearly view screen content from horizontal, upward and downward perspectives, enabling round-the-clock uninterrupted exposure with no blind spots. Ads are precisely embedded into immersive shopping decision-making scenarios. The average single gaze duration ranges from 16 to 38 seconds. The screen is visible from all 360° directions and can be clearly seen from long distances, delivering compulsory exposure with strong audience memorability. Its CPM (Cost Per Mille) is over 40% lower than traditional large billboards.
The screen measures 8m × 12m with a total area of 96 square meters. This vertical high-definition LED display is adapted to the indoor lighting environment of shopping malls, delivering smooth images and high color reproduction. Its vertical format allows great flexibility for creative content, supporting diverse materials including long-format automotive visuals, brand promotional videos, live event broadcasts, and thematic posters. The large screen operates daily from 10:00 to 21:00. The standard package enables 180 daily playback cycles, fully covering the midday consumption peak and prime evening leisure hours.
Located in the passenger flow core of the 4th-floor atrium, it attracts visitors from multiple floors. The shopping mall receives 210,000 visitors weekly. Situated in the Wuchang Binjiang Business District and adjacent to the landmark Greenland Center, it reaches high-quality audiences consisting of high-end white-collar workers and middle-class families. This is a scarce advertising location. The vertical screen generates strong visual impact, ideal for brand image enhancement, new product campaigns, and festive thematic marketing. Leveraging the advantages of the Binjiang business district, it facilitates integrated online and offline communication.
Benefiting from a dual-core traffic system with a large and stable visitor base, the standard advertising format is 15 seconds per clip with high-frequency rotating playback. Featuring an ultra-wide curved viewing angle, the screen ensures unobstructed visibility from all directions; images can be clearly seen from long distances, continuously strengthening audiences’ brand recall. It boasts far stronger communication penetration than traditional flat outdoor media, offering an atmosphere and premium feel for brand exposure, and is suitable for long-term image promotion for all categories of brands.
