- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Dalian | Type：Outdoors | Frequency：120 |
| Address：117 West Liaohe Road | Format：led | Duration：15s |
| Location：Wanda Plaza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：12.8m*3.4m=43.52㎡ | Min Period：2week |
Located along the essential pedestrian flow route at the main entrance of the shopping mall and commanding the prime visual vantage point of the atrium, this scarce indoor high-definition LED media screen sits on the second floor. As the core commercial landmark of Jinzhou Development Zone, the mall integrates diverse formats including shopping, catering, leisure, family entertainment and cinemas. It covers customer groups from surrounding large residential communities, industrial parks and universities. The mall registers a steady daily footfall of approximately 55,000 people on workdays, with weekend footfall exceeding 70,000 people, and young and middle-aged consumers accounting for over 75% of all visitors.
The atrium boasts an open view and serves as the busiest area in the shopping mall. The screen delivers excellent color reproduction and supports simultaneous playback of high-definition videos, dynamic posters and brand promotional videos, equipped with a built-in audio playback system. This advertising location captures visitors entering through Gate 1, passengers taking escalators from the ground floor, and pedestrians moving in both directions on the second-floor pedestrian street. Shoppers on both upper and lower floors can clearly view the screen from a long distance, featuring wide visibility with no obstruction from pillars.
The atrium acts as a core hub for crowd aggregation and diversion as well as a vital pedestrian thoroughfare within the mall. Visitors spend an average of 15 to 22 minutes per stay on site. Instead of passing through quickly, audiences have prolonged exposure to advertisements, which greatly reduces the chance of ad omission. Outperforming the instant reach of conventional advertising screens, it delivers dual communication effects of passive exposure and active engagement, making it a high-frequency advertising medium in Jinzhou, Dalian.
The entrance at Gate 1 and the core hub in the atrium on the second floor constitute a prime traffic thoroughfare of the shopping mall. As the main entrance and exit with the largest daily foot traffic and highest visitor frequency in the mall, Gate 1 receives the vast majority of customers entering the mall. Meanwhile, it gathers passenger flow from the upward escalators on the first floor and the two-way pedestrian street on the second floor, enabling seamless coverage of foot traffic across all floors. Customers will face the screen throughout their entire journey including entering the mall, transferring to escalators, shopping and resting, bringing high exposure frequency and long audience stay time.
The media plays content in an all-day loop, fully covering two major passenger flow peaks: midday leisure hours and evening consumption hours, continuously capturing consumers' attention. As a benchmark dynamic media located in the core atrium of the mall, the large screen boasts an outstanding display presence. It can help build a high-end brand image and facilitate long-term brand cultivation, and also meet the demand of attracting traffic and creating momentum for short-term campaigns. It serves as a highly cost-effective core offline brand communication medium with extensive exposure in the Jinpu New District business circle of Dalian.
Its investment value stems from the superposition of multiple merits: core location, targeted traffic, technical stability and predictable returns. For brands, it is a must-choose outdoor medium to elevate high-end image and accurately reach target audiences. Featuring dual attributes of commercial value and urban value, it has formed an irreplaceable competitive edge in the market and underpins its stable long-term investment value.
