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| Area：Hefei | Type：Outdoors | Frequency：180 |
| Address：Intersection of Jinzhai Road and West Wangjiang Road, Shushan District | Format：led | Duration：15s |
| Location：Jinyu Nanqi Tiandi (N7 Lively) | Min Qty：1 | Operating Time：10-22o'clock |
| Size：9m×38m | Min Period：week |
Redeveloped based on the former forklift factory industrial heritage, Jinyu Nanqi Tiandi stands as a new landmark of trendy cultural and commercial space in Shushan District, Hefei. Located at the core crossroads of Nanqili and within the core area of University of Science and Technology of China Silicon Valley, it is adjacent to numerous universities including the University of Science and Technology of China and Anhui Jianzhu University, surrounded by dense mature residential communities. As the core hub of the mall’s vertical circulation, the atrium connects multi-level corridors and escalators, serving as an inevitable passage for all visitors accessing retail, catering and trendy experience outlets.
Standing 40 meters tall, the massive vertical LED screen runs through the entire mall and delivers extraordinary visual impact. Once lit, the screen instantly illuminates the whole mall. Combined with surrounding neon screens, it can display stunning composite visuals. As a landmark visual installation, it quickly captures shoppers’ attention and acts as the mall’s visual centerpiece, enabling commercial conversion from passive foot traffic to sustained visitor engagement.
Advertising targets precise audiences engaged in leisure and shopping, capturing them at critical consumption decision-making moments. The atrium is the only intersection of cross circulation routes across the mall and a mandatory passage for shoppers, with an average visitor dwell time exceeding 8 minutes. The screen supports frequent looping playback. During peak hours (17:00–20:00), content rotates every 15 minutes, building visual inertial memory. It fully covers the midday consumption peak and prime evening leisure hours.
An ultra-high vertical giant screen stands in the atrium void area, delivering powerful vertical visual impact. Shoppers on upper and lower floors can view it clearly from eye level, top-down and bottom-up perspectives with no blind spots. The project focuses on youth trend, art & culture, and sports consumption scenarios, targeting college students, young white-collar workers and trend enthusiasts. Boasting natural internet-famous check-in value, the large screen is highly favored for brand promotion, celebrity support campaigns and new product launches. It is a scarce indoor LED media with ultra-high atrium positioning in central Hefei.
Covering full traffic at the core atrium hub and running through multi-level void circulation, it sits on the mandatory passage for all mall visitors without visual obstructions. Audiences enjoy longer dwell time, enabling immersive exposure during shopping decision-making processes. The nearly 40-meter vertical ultra-tall screen is unique and scarce in Hefei. It features high-definition delicate picture quality, great adaptability for vertical creative content, and flexible, efficient remote content updating. The exclusive ultra-high atrium giant screen resource greatly elevates the grade and recognition of brand display.
The media enjoys stable million-level visitor flow, with over 80,000 daily visitors on ordinary days. The single-day peak exceeds 200,000 visitors on weekends, holidays and tourist seasons. It serves as the city’s core crowd gathering spot for events such as New Year’s Eve, Qixi Festival and mall anniversaries. Its audience mainly consists of primary consumer groups aged 15 to 58, accounting for more than 93% of all visitors, precisely covering young trendsetters, college students, urban white-collar workers and high-end luxury consumers. It facilitates both youthful traffic promotion and high-end consumption conversion.
