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| Area：Xiamen | Type：Outdoors | Frequency：120 |
| Address：No. 81-89 Zhanhong Road, Xiamen City | Format：led | Duration：15s |
| Location：Galaxy COCO Park | Min Qty：1 | Operating Time：10-22o'clock |
| Size：17.76m*10.03m=178.13㎡ | Min Period：2week |
Xiamen Star River COCOPark is located in the core area of North Huizhan, Siming District on Xiamen Island. The LED screen is installed on the facade of the mall’s main entrance, facing pedestrian flows in the plaza and urban traffic. It falls within the unavoidable line of sight of shoppers entering and exiting the mall. Pedestrians in the plaza and vehicles on the road can clearly view the screen from a long distance with no building obstructions and an extensive viewing range, making it a rare street-front outdoor landmark LED medium in the North Huizhan business district.
Positioned along the visual axis that all pedestrians must pass, the LED screen delivers powerful reach, enabling "exposure upon passing and memorability upon stopping". With both horizontal and vertical viewing angles of no less than 170 degrees, it allows unobstructed viewing for pedestrians on multiple floors from various perspectives, breaking the "front-only viewing" limitation of traditional advertising screens. The mall attracts massive natural foot traffic and hosts a diverse mix of businesses including high-end retail, distinctive catering, sports and leisure services, and parent-child experience offerings. It can accurately reach high-net-worth consumers and deliver city-wide brand exposure.
Gate 1 serves as one of the mall’s main entrances and constitutes the first visual touchpoint for customers arriving via metro, bus or private car. It enables pre-engagement where "visitors see the large screen before entering the mall". The daily average foot traffic exceeds 28,000 people. It covers commuting routes of high-net-worth groups in the Huizhan Area, Cross-Strait Financial Center and Software Park. The audience is mainly young consumers aged 18 to 35. This medium can leverage exhibition periods to carry out extensive and targeted communication.
The large screen faces the pedestrian zone of the square and traffic on Zhanhong Road. Unobstructed by high-rise buildings, it delivers excellent long-distance visibility. It simultaneously reaches consumers entering the venue, people relaxing in the square, as well as motor and non-motor vehicle traffic on the road. Breaking the limitation of indoor media that can only target on-site visitors, it achieves dual coverage of vehicle and pedestrian traffic. As the visual focal point at the main entrance of the shopping mall, the screen comes into immediate view of all customers entering and exiting the mall, enabling high-frequency advertisement exposure.
This LED large screen supports diverse content formats including high-definition videos, dynamic visuals and rotating posters. Featuring smooth dynamic imagery and premium visual presentation, it can quickly capture the attention of passers-by and effectively strengthen brand recall. It allows remote real-time content updates with efficient and convenient operation, flexibly adapting to various marketing needs such as routine brand promotion, campaign launches for key dates and temporary events, and greatly cutting the cost of ad content replacement.
Boasting irreproducible location advantages, stunning visual effects, precise coverage of high-end audiences and stable investment returns, LED screens constitute prime assets in the outdoor advertising market. Whether for brands seeking to expand influence or capital investing in outdoor media, LED screens offer remarkable investment value and substantial appreciation potential, making them high-quality assets worthy of long-term ownership and continuous investment.
