- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Xiamen | Type：Outdoors | Frequency：180 |
| Address：No. 182 Yanwu West Road, Siming District | Format：led | Duration：15s |
| Location：Shimao EMALL | Min Qty：1 | Operating Time：9-22o'clock |
| Size：8.96×5.12 | Min Period：week |
Located at the key thoroughfare of shopping mall foot traffic and facing the pedestrian plaza at the main entrance, the screen is within the natural sightline of all shoppers entering and exiting the mall, ride-hailing waiting passengers and passing tourists. Free of columns and trees in front, it offers multi-angle visibility from both near and far. Unlike outdoor large screens along urban arterial roads that can only capture passing vehicle traffic fleetingly, this location directly faces pedestrian crowds with low travel speeds. Audiences tend to stay longer, enabling them to fully absorb advertising information and effectively deepen brand recall.
The main entrance area serves as an excellent LED advertising spot with a weekly footfall of up to 170,000 visitors. Relying on massive natural foot traffic, it delivers extensive brand exposure. The parking lot records over 8,000 vehicle entries and exits daily, with an average vehicle stay duration of 2.5 hours, generating more than 20,000 effective exposures each day. On workdays, it attracts white-collar workers from surrounding office buildings, Xiamen University faculty and students, and local residents with strong consumption demands. Tourist arrivals surge dramatically on weekends and holidays.
The large screen adopts outdoor high-definition waterproof full-color LED hardware featuring high brightness, high refresh rate and excellent color reproduction. It accommodates viewing scenarios under strong daylight and dim nighttime conditions, boasting a wide viewing range and sharp visual performance. The target audiences are predominantly middle-to-high income groups with stable financial capacity and pursuit of high-quality lifestyles. This spot is ideal for brand advertising, benefiting from a large audience base, high population mobility and broad communication coverage.
Facing the entrance plaza directly, the large screen delivers unobstructed visibility to all pedestrians entering and exiting the mall as well as ride-hailing passengers getting on and off. Leveraging the landmark prestige of the Twin Towers, this media outlet boasts inherent internet-famous appeal. Ideal for brand image videos, new product launches, cultural tourism promotion and holiday marketing campaigns, it sustains continuous offline exposure and readily encourages tourists to take photos and share short videos on social platforms. It constitutes a scarce street-front outdoor advertising resource in the southern coastal business district of Siming, Xiamen.
Backed by the landmark IP of the Twin Towers, brand visuals appear alongside the urban landmark, greatly elevating premium brand perception. The location targets consumers right before they make shopping decisions, enabling a short marketing conversion path. It accommodates full-scenario marketing objectives including brand image upgrading, new product launch momentum building, holiday sales promotions, cultural tourism publicity and cross-border campaign preheating. It serves as a high-quality outdoor communication medium for brands to cultivate local influence in Xiamen and reach tourists nationwide.
The LED media inside Shimao EMALL features prominent advantages in hardware configuration, commercial value, innovative application and operation costs. It provides brands with an efficient platform for advertising display and interactive experiences. As the core in-mall medium, it covers visitor routes throughout shopping, dining and entertainment activities, securing long audience dwell time free from competing advertising distractions.
