- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Nanjing | Type：airport | Frequency：240 |
| Address：Nanjing Lukou International Airport | Format：led | Duration：10s |
| Location：T1 Baggage Hall Exit | Min Qty：1 | |
| Size：12.96×1.68 | Min Period：week |
Terminal T1 serves as the main domestic arrival terminal, handling over 12 million domestic arrival passengers annually. The LED screen is positioned at the key high point along the unavoidable path of 'baggage claim → exit → transfer,' which every arriving passenger and pickup person must pass and see 100% of the time. There is no diversion or omission, making it the only high-altitude panoramic advertising medium in the T1 arrival scenario, naturally possessing the communication attributes of 'mandatory viewing, panoramic coverage, and strong memory retention.'
After collecting their luggage, passengers must leave through this sole main exit with no alternative routes, achieving 100% coverage of arriving passenger traffic with zero missed exposure, far surpassing scattered point media. Passengers typically spend 15-30 minutes at the baggage claim, and when exiting, they face the LED screen again, resulting in double exposure while waiting to exit. In a closed, distraction-free environment, the attention rate exceeds 85%, and memory retention is three times higher than ordinary advertisements.
The baggage hall's exit space is wide, with no pillars blocking the view and no cluttered advertisements interfering. The high-altitude installation of the large screen creates a natural visual high point with an unobstructed view, visible from a distance. Facing the large screen again when exiting ensures double mandatory exposure while waiting to leave. With an average of 240 daily rotations in a closed, distraction-free environment, the attention rate is ≥85%, deeply embedding brand information. A single exposure reaches all arriving and pickup groups, with an efficiency far exceeding ordinary points.
Domestic arrival traffic averages 33,000 passengers per day, peaking at 50,000 during holidays. The stable and annually growing traffic provides continuous amplified exposure for advertising. The visual impact, brand display quality, and exclusivity are significant, forming an 'one-time investment, long-term benefit' investment loop.
After passengers retrieve their luggage and walk through the unavoidable path to the arrivals hall, the screen is suspended above the exit without any obstructions. Whether passengers are pushing trolleys or accompanying others, they can naturally look up while moving, with a wide visual coverage that creates unavoidable compulsory exposure. Being the essential pathway out of the restricted area, it has extremely high attention and visual impact.
With its special position as the 'end of the route' and the 'high-angle aerial view' visual advantage, it becomes a key medium for brands to create a 'final impression' before passengers leave the airport. It has extremely high exposure value and communication efficiency. By performing a 'final interception' at the end of passengers’ movement route and leveraging the aerial visual advantage and the clean media environment, it achieves efficient engagement with a high-value audience.
The core high-position area at the exit of the baggage claim hall firmly occupies the key movement node for domestic arriving passengers leaving the station. With its exclusive location, immersive communication scenario, and high-quality business traveler flow, it becomes a highly competitive high-end communication medium within the arrival scene. Brands’ penetration and scenario-based communication advantages are very prominent, effectively enhancing brand recall and making advertising placement more precise and efficient.
The only high-altitude giant LED screen in the arrivals area, occupying the exclusive mandatory exit route, covering 100% of all arriving passengers, concentrated high-net-worth audience, and being a scarce, non-replicable core asset, offers a triple investment value: short-term high exposure, medium-term high conversion, and long-term stable appreciation.
