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| Area：Chongqing | Type：airport | Frequency：0 |
| Address：Chongqing Jiangbei International Airport | Format：Light box | Duration：0 |
| Location：T3 Domestic Arrival Baggage Claim Hall | Min Qty：1 | |
| Size：4.8m×9m=43.2㎡ | Min Period：year |
Located in the T3 domestic arrivals baggage claim hall, all domestic arriving passengers must pass through, must stay, and must look around. There are no detours or omissions, with nearly saturated reach. The media covers 100% of all domestic arriving passengers, with a daily exposure of over 70,000 people. Passengers stay on average 8–12 minutes, ensuring mandatory viewing and high memorability. The advertising information is fully received, with memorability and conversion rates far exceeding ordinary media.
The core route in T3 domestic arrivals requires 100% of domestic arriving passengers to pass through the lightboxes in the baggage claim hall without diversion or alternative paths. This is the only unavoidable visual entry point at the arrivals end. The space is open with no obstructions. The lightboxes are continuously arranged along the baggage carousel, forming a brand display over 100 meters long. The average waiting time of 8–12 minutes is one of the longest stay scenarios in the airport, and the willingness to receive advertisements is more than 50% higher than in waiting areas.
After arrival, passengers are relaxed and focused, making them more receptive to advertising information. Brand favorability and communication effectiveness are higher. The hall has an open space and the lightbox positions are prominent, with no pillars obstructing the view. Passengers naturally observe the ads throughout the process of waiting, claiming baggage, and passing through, giving strong visual exclusivity. Individual display areas are large and majestic, creating a long visual brand corridor. The brand can be recognized from a long distance, with outstanding display effects.
During the baggage waiting period, passengers are in an information vacuum and a relaxed emotional state. The advertisement not only reaches passengers when they look up to confirm their baggage, but also naturally interacts with their line of sight. This creates a behavior trigger → visual lock closed-loop, increasing memory retention by 3 times.
One of the core advantages is the enforced scenario access that achieves 100% passenger flow coverage. As the only mandatory stop area for domestic arriving passengers, the baggage claim hall is the core route for all arriving travelers, with no possibility of detours. The lightboxes are arranged along the baggage carousels. While waiting for their luggage, passengers naturally notice the wall lightboxes without having to search for them, with a passive exposure rate approaching saturation, far surpassing advertising media in other non-mandatory areas.
The T3A terminal handles more than 70% of the airport's passenger flow. The lightboxes on the second floor of the T3A domestic arrivals baggage claim hall serve as a crucial medium linking brands with millions of travelers in this core scenario. Unlike ordinary advertising areas, these lightboxes leverage the environment to empower communication. Thanks to their unique location advantage and precise audience reach, they become a golden choice for brands to deepen their presence in the Southwest market and convey a premium image.
The lightboxes accurately connect with the brand's core target audience, ensuring that communication resources are not wasted and achieving the dual value of "precise reach and efficient conversion." The high-quality visual experience not only better presents brand creative content but also helps enhance the brand's premium image. The efficient exposure to the precise target audience maximizes the value of advertising investment.
With a mandatory exposure rate of 98% for passengers actively noticing the ads, this is not only an advertising display platform but also a strategic hub connecting brands with high-value global audiences. It creates irreplaceable global communication value for brands through high-value audience targeting, full-journey touchpoints, technology empowerment, and efficient delivery advantages.
