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| Area：Shanghai | Type：airport | Frequency：0 |
| Address：Shanghai Hongqiao International Airport | Format：bulletin board | Duration：0 |
| Location：T2 Outdoor Departure | Min Qty：6 | |
| Size：1.59m×6.96m=11.0664㎡ | Min Period：year |
The T2 Terminal outdoor departure level drop-off platform, on both the north and south sides, directly faces all departing passengers' drop-off and walking entrances, providing 100% mandatory coverage of domestic departing passenger traffic. In a closed scenario, it is the only visual focus on the route prior to departure, with minimal distractions. The effective advertising reach rate is approximately 95%, ensuring forced exposure, no interference, and zero omission. The memorability and conversion rate of the advertisement are significantly higher than ordinary outdoor advertising.
Located on the barricades above the north and south drop-off lanes on the outdoor departure level of Shanghai Hongqiao Airport T2, it directly faces all self-drive, ride-hailing, and taxi passenger flows and departing travelers. It is the first visual focus for passengers arriving on foot from drop-off vehicles. There is no detour or diversion, achieving mandatory exposure to all, firmly locking the first impression to cover the major passenger drop-off flow. It provides extensive exposure to general business and passenger traffic.
Hongqiao Airport T2 has an average daily passenger flow of 130,000, with 80,000 departure passengers. The annual throughput exceeds 45 million. It is adjacent to the main path from the check-in area to the security screening channel, serving as an essential visual node for airport ingress and egress, achieving 100% high-traffic reach. Connected to the terminal's main entrance, it provides close-range, strong brand impact. Passengers disembarking and walking into the terminal are compelled to focus. The open environment ensures minimal distractions, with a visual attention rate exceeding 85%.
The billboard occupies an excellent visual position with a wide, unobstructed view, allowing brand information to be clearly delivered to the audience. Compared to open advertising points, there is minimal interference in communication, significantly enhancing information retention. Each exposure is more valuable, achieving 100% mandatory reach.
This media placement is located on both sides of the drop-off lanes at the departure level, precisely covering all passengers traveling by private car, ride-hailing services, and taxis. As vehicles slowly enter the departure level and passengers get out to check in, the billboard naturally becomes the focal point of their vision. In specific scenarios, it allows for precise targeting of high-net-worth individuals, greatly enhancing advertising conversion efficiency. Brands no longer rely on a broad, blind exposure; every display carries more commercial significance.
The departure level is the mandatory pathway for passengers entering the terminal, offering inherent enclosure and compulsion. No matter how rushed their schedule, every departing passenger must pass through this area. With its high-brightness display technology and vivid color reproduction, the billboard stands out in the complex traffic environment, creating a strong visual impact. It more accurately reaches business travelers and high-end vacationers traveling by private car, making it an excellent venue for brands to communicate with high-net-worth customers for the 'first impression.'
The oversized outdoor billboard faces directly onto the lanes and pedestrian flow, without obstruction from buildings, greenery, or facilities. The image is clear and unobstructed, visible from long-distance driving and leaving a deeper impression for close-up pedestrians. The large format enhances the brand’s presence, making it immediately noticeable and unforgettable. With longer visual retention and focused attention, it moves beyond fragmented exposure in passing street views, achieving long-term visual immersion and deep brand planting.
The outdoor departure billboard at Hongqiao T2 is a top-tier outdoor investment target with six-dimensional resonance in traffic, audience, visuals, brand, finances, and trends. It offers high certainty, high return, high barriers to entry, high liquidity, and long-term appreciation. Covering both vehicular and pedestrian exposure, it reaches a massive number of high-net-worth travelers coming in and out of the terminal daily, with frequent and stable exposures.
