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| Area：Beijing | Type：airport | Frequency：0 |
| Address：Beijing Capital Airport Terminal 3 | Format：led | Duration：/ |
| Location：GTC Level 2 Central Information Desk South Side | Min Qty：1 | |
| Size：15x 4×2面 | Min Period：year |
Located on the south side of the central information desk on the second floor of the GTC in Terminal 3 at the capital airport, it features a double-sided high-definition LED screen. As the core visual point of the T3 transportation hub, it covers all passenger flows for arrivals, departures, transfers, and pick-ups/drop-offs. It is the only passage that passengers must go through, covering 100% of domestic and international departure, arrival, and pick-up/drop-off passengers, with an average daily traffic of nearly 190,000 people, including 44,000 international travelers per day. Business travelers account for over 60%, forming a “zero-leakage” network for high-net-worth audience ad exposure without any blind spots.
Located in the core area of the second floor, adjacent to the south side of the central information desk, it is situated at the core route of passenger distribution, transportation transfer, and information inquiry, covering all categories of passengers entering and leaving the airport, being picked up or dropped off, and transferring, without diversion or detours. It is a point that all passenger groups must pass, with a wide, unobstructed view, directly in passengers’ line of sight.
In an enclosed space, with a mandatory path, the effective reach rate is 90%, with an average contact frequency of more than three times, forming a closed-loop communication of “must-pass route, repeated exposure, visual surround.” The 360° no-blind-spot exposure directly targets passengers when they stop, ask for directions, or wait in the main passage, ensuring strong visual recall and eliminating the possibility of ads being ignored, guaranteeing extremely high reach rate and memory depth far surpassing traditional advertising.
The use of double-sided high-definition LED screens, with a large and bright display, remains clear and prominent under the airport’s bright environment, greatly increasing ad exposure area and visual appeal, effectively enhancing brand impression, audience memory retention, and communication effect. It is considered a golden core visual point in the airport.
Located at the core area of the terminal traffic center, occupying an excellent visual position, it leverages its prominent location, high-definition image quality, and stable exposure. The high-quality, precise audience matches the target customer base of major brands, effectively avoiding ineffective exposure. With the airport's large and stable passenger flow, brands can quickly expand their influence, break communication limitations, broaden their customer demographics, and achieve a leap in brand value.
The LED large screen on the south side of the central information desk on the second floor, with its irreplaceable central location, stunning double-sided giant screen specifications, precise coverage of high-end audiences, and dynamic communication advantages, has become a strategic high ground for brand marketing. It not only covers the widest audience base but also precisely penetrates the most commercially valuable circles, combining absolute traffic, stunning visuals, precise audiences, emotional storytelling, and stable exposure, representing a powerful release of brand value.
As a key node connecting these high-end audiences with ground transportation, its foot traffic is of very high quality. Advertising brands can not only achieve widespread exposure but also precisely target this high-net-worth audience, whose receptiveness to surrounding information is high. At this time, conveying brand value through vivid video content can often achieve a multiplier effect in communication. Creative videos with strong visual impact can instantly capture travelers' attention and form a deep brand memory.
The large screen’s regular size, prominent position, and high compatibility with the airport's open environment allow it to capture attention from a distance and be clearly viewed up close. Information transmission is direct and clear. Compared to static advertisements, dynamic LED screens better attract travelers' attention, deepen brand memory, and enhance promotional effectiveness.
