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- Media Map
| Area：Chengdu | Type：airport | Frequency：0 |
| Address：Chengdu Tianfu International Airport | Format：Light box | Duration：0 |
| Location：T2 mixed layer | Min Qty：1 | Operating Time：0-24o'clock |
| Size：13m(宽)*3.6m(高) | Min Period：month |
Located along the main corridor of mixed-flow areas, after security check, in the boarding area, and at connecting corridor nodes, 100% of departing, arriving, and transit passengers pass through. There are no visual obstructions, providing strong sightline focus. Large integrated wall displays are visible from a distance and serve as strong memory points, making them suitable for brand image presentation. They cover an average of 25,000–30,000 passengers daily. Passengers can pass by and view the displays multiple times while waiting, walking, or in transit, continually reinforcing brand impressions with strong communication penetration.
The 'Golden Visual Corridor' media resource, located along the core traffic line of Terminal 2, is usually arranged on the sidewalls of the main corridors connecting the security checkpoint, boarding area, and gates. It leverages passengers' linear visual trajectory as they move through narrow corridors, using continuous, high-definition static images to create a strong brand array and immersive communication atmosphere. This area is the essential route for passengers moving from core functional zones to dispersed boarding ates.
This area forms an actual mixed-flow corridor as passengers move from the check-in area to security and from the arrival area to baggage claim. Passenger flow is unidirectional with localized intersections. Lightboxes are arranged directly in front and at the lateral visual focus to achieve unobstructed, strong-focus visual coverage. With long-duration static displays, passengers pass by repeatedly, reinforcing exposure and memory.
Ultra-large images with uniform soft light convey a high-end quality. They can be displayed as single units or in multiple aligned panels to create a strong brand wall, enhancing authority and recognition. In a clean indoor environment free of distractions, passengers' attention is concentrated on large, high-definition, front-facing displays, with repeated exposure to lightboxes deepening brand memory.
Mixed-flow layer channels are usually long and relatively enclosed, with the walls on both sides forming the only visual background for passengers. As passengers walk, their sight is naturally occupied by the continuous lightbox images on both sides, achieving a 100% forced exposure rate. The immersive exposure environment greatly reduces external distractions, ensuring that brand information fully enters the field of vision. The immersive exposure method significantly enhances brand presence and memory depth.
Lightboxes are mature hubs, stable traffic, high-end scenarios, and cost-effective benchmark static media with large-format images, mandatory traffic routes, long-term exposure, and high-end endorsement. They can achieve large-scale brand exposure while also shaping a high-end image. Their linear channel’s mandatory viewing properties, extended period of deep reading, and the brand texture brought by high picture quality achieve full visual immersion, ensuring that brand information penetrates without omission.
Thanks to the unique scenario characteristics of the mixed-flow layer, they become highly competitive high-end communication resources in the airport lightbox matrix. Their advantages are not only reflected in the breadth of traffic coverage, achieving dual enhancement of communication value and scenario experience, but also allow for more precise brand communication, ensuring continuous and stable brand exposure. This is also one of the core advantages that differentiate these airport lightboxes from other advertisements.
Wall lightboxes are the core outdoor investment targets of the Southwest Airlines hub, characterized by ‘stable traffic, high-end clientele, low risk, and high return.’ Long-term passenger growth, scarce placement points, secure deployment, stable ROI, and strong brand premium make them the preferred media for locking in high-net-worth audiences and securing a stable long-term investment presence.
