- Photos
- Specs
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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 266, Machao East Road, Xindu District | Format：led | Duration：15s |
| Location：New City Shopping Plaza | Min Qty：1 | |
| Size：16.9m*9.2m =155.48㎡ | Min Period：month |
New City Shopping Plaza is positioned as a neighborhood lifestyle center, attracting a large number of families and university staff and students within a 3–5 kilometer radius. The LED screens often link their content with in-mall promotions, parent-child activities, and festive markets, creating a visible—accessible—engaging communication loop. Its location next to Carrefour, KFC, a children's play area, and a large central lawn naturally gathers foot traffic, offering better ad visibility and longer dwell time compared to regular street media.
Located at 266 Machao East Road, Xindu District, it is a landmark outdoor digital media in Xindu’s administrative and business core area. With advantages in mature commercial traffic, government office personnel, and university student populations, it has become an important platform for mid-to-high-end brand promotion in Xindu, suitable for deeply cultivating the regional market and enhancing brand influence. Conveniently, it is situated between three stations on Metro Line 3—Machao West Road, Zhonglou, and Petroleum University—with Machao West Road being a major urban artery with heavy traffic flow.
As a community-focused outdoor digital media rooted in the core living areas of the old city, it leverages its deep local foundation and precise scene matching to demonstrate unique and practical media advantages in regional marketing. It provides brands with a reliable, accessible, and actionable communication platform right at the doorstep, making it a cost-effective choice for local market cultivation in Xindu.
As a landmark visual focal point on the exterior of Hexin New City Center, it serves as an important window for Xindu District’s external display. Brand exposure is deeply integrated with the city’s image, facing directly onto the main urban road, Machao East Road, with unobstructed views. Daily vehicle flow exceeds 50,000, achieving a forced reach rate of up to 85%.
With four core advantages—being at the heart of administrative and business districts, a mature consumer base, stable traffic guarantee, and high cost-performance ratio—it has become a highly competitive outdoor digital media platform in Xindu District. Whether for government public service announcements, regional deep cultivation by mid-to-high-end brands, or guiding consumption in established communities, it can provide efficient and precise media solutions, making it an ideal choice to balance cost and effectiveness.
As the core carrying area in the northern center of the Chengdu metropolitan area, Xindu District is continuously enhancing regional commercial maturity and population attraction through major projects such as the construction of Guijin New City and the development of Liaojiwan TOD. As the core visual carrier of regional commercial complexes, it is not only an important medium for brand promotion but also capable of meeting the scene creation needs during urban renewal.
LED large screens have long surpassed traditional advertising carriers, becoming multifunctional urban media that integrates commercial display, cultural communication, and public service announcements. They are not only important windows for shopping malls to showcase their images externally but also vivid representations of Xindu's digital urban development. While enhancing commercial vitality, they also provide citizens with a richer visual experience, becoming an indispensable modern urban scenery in the new district of Xindu.
With high-quality technical configurations and diverse value-bearing capacities, it has built a media communication advantage that combines both breadth and depth, becoming the preferred carrier for brand marketing and city information transmission. Its precise color reproduction and smooth dynamic display can deliver content such as brand advertising creative videos to the audience in a highly impactful form.
