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- Specs
- Advantages
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- Media Map
| Area：Tianjin | Type：Metro | Frequency：0 |
| Address：Leyuan Road | Format：Light box | Duration：0 |
| Location：Brand Channel Gate D | Min Qty：10 | Operating Time：0-24o'clock |
| Size：269m² | Min Period：4week |
Entrance D serves as a vital access passage and a mandatory route for passengers, enabling complete interception of target passenger flow and high-frequency exposure. The subway passage constitutes a relatively independent and enclosed space with limited visual options for pedestrians. Large-format wall stickers and special-shaped light boxes can strongly capture audiences’ attention, eliminating interference from other out-of-home media and achieving a forced advertising effect that leaves a lasting impression on passengers.
The advertising spots in the passage are located at core nodes covering the entire passenger flow line of entry, transfer and exit, which all passengers must pass through. Passengers spend an average of 8–12 minutes in the passage for transfers and route-finding, far longer than the less than 3 minutes at bus stops. Brand recall increases by 27 percentage points. Thanks to their large size and striking visual impact, this media combination delivers higher memory retention, realizing non-selective mandatory exposure, which outperforms the random reach model of conventional out-of-home advertising.
The media package includes WLYD3 giant full-wall stickers with a total area of 269 square meters. The oversized wall stickers run through the entire passage without visual barriers, capable of showcasing panoramic creative visuals to create brand check-in spots inside the subway station and generate intense visual impact. Matching special-shaped light boxes are arranged in order along the passage. Equipped with built-in backlights, they display clear and eye-catching visuals day and night. Coordinated with the giant wall stickers, they form a communication system featuring a "main visual corridor plus multiple illuminated information nodes".
Boasting high-end foot traffic in the core business district of Hexi District, this location serves as a premium brand display spot featured by Tianjin Metro for high-end consumption scenarios. The passage functions as a one-way main thoroughfare without passenger flow diversion, covering all commuters entering and exiting the station for shopping, leisure and cultural tourism. Audiences spend extended dwell time with frequent exposures, enabling precise and efficient advertisement reach. The connected media exclusively occupies passage resources, supporting integrated visual wrapping to isolate scattered advertisements inside the station and create an exclusive high-end brand venue.
Situated at the prime metro station, it features an enormous display area with a unique format and powerful visual impact. As one of the largest light box media facilities within the metro system, it offers abundant room for creative expansion. It usually covers extensive wall surfaces on platforms or transfer passages. With striking visual effects, it is ideal for brand image promotion or new product launches, and is often deployed together with light boxes to boost communication outcomes.
All brand advertising spots along the entire Exit D passage are continuously connected, allowing unified visual styles and consistent brand scenarios. It completely avoids interference from cluttered in-station advertisements and forms an upscale exclusive brand communication venue. Passengers travel slowly at close range throughout the passage, resulting in far longer exposure duration than ordinary platform and concourse locations. The immersive exposure effectively reduces advertisement skip rate, reinforces the premium brand positioning, and supports the implementation of full-scenario marketing activities including annual brand image campaigns, themed IP exhibitions and large-scale promotional events.
