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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：240 |
| Address：No. 8 Mingzhu Road, Longhua District, Haikou City | Format：led | Duration：15s |
| Location：Yixin Commercial Plaza | Min Qty：1 | |
| Size：21.76m(W)X 8.96m(H)= 194.96㎡ | Min Period：month |
LED large screens are strategic outdoor digital media based on the core urban traffic, targeting high-net-worth individuals, and driven by commercial vitality. They provide brands with city-level exposure channels that offer breadth, height, and warmth. Located in the heart of Haikou's traditional CBD, adjacent to the Haikou Municipal Government, Wanqu Green Park, the International Trade business district, and numerous high-end office buildings, the area covers over 50 mid- to high-end residential communities, more than 20 quality schools, and a dense business crowd within a 3-kilometer radius, featuring high daily pedestrian and vehicle traffic with a mature commercial atmosphere.
Situated in Haikou's Longhua District, in the core commercial area of Jinmao Road, it occupies a prime commercial location in the city. This area is a concentrated zone for high-end commerce and business activities, surrounded by numerous office buildings, shopping centers, and upscale residential communities, with dense foot traffic and strong purchasing power. The large screen is divided into East Gate and West Gate sections, creating a dual-screen linkage effect that covers a broader visual range, ensuring effective advertising display from multiple directions.
With its prime location, gathering of high-net-worth individuals, integration of diverse consumption scenarios, and mature operational system, this large screen demonstrates significant differentiation advantages in Hainan's local outdoor media landscape. It is not only a physical advertising screen but also a strategic branding platform embedded in the core living circle of Haikou. Anchored by location, centered on the audience, bridged by context, and powered by technology, it helps brands achieve an efficient transition from being seen to being remembered and ultimately being chosen in an era of fragmented attention.
Large screen advertising can deeply synergize with the businesses in the plaza. For example, dining brand advertisements can guide audiences directly into stores for consumption, and retail brand promotions can precisely target shopping-intent customers, significantly enhancing ad redemption rates and conversion efficiency, forming a complete loop from ad exposure to scene experience to consumption conversion.
With its mature commercial ecosystem and superior location advantages, the square has become a highly valuable advertising platform in Haikou's high-end commercial scene. Its core competitiveness lies in its ability to accurately match audience needs, significantly reduce ineffective advertising waste, and improve ad validation rates and conversion efficiency, which is also the key support for the stability of investment returns.
As a core medium connecting Haikou's high-end commercial areas with key lifestyle scenarios, this LED screen leverages precise audience targeting, efficient communication effectiveness, and stable conversion chains. It not only provides brands with low-loss, high-return advertising options but also builds a sustainable investment return model with its core value advantages, making it an excellent target for entering Haikou's high-end outdoor advertising market.
As a benchmark for high-end commerce in Haikou, its scene tone is highly aligned with the brand positioning of luxury brands, allowing for precise matching between media scene and brand tone. The overlap of these high-end business, residential, and commercial scenarios frees advertising from the dilemma of generic traffic, enabling precise targeting and stable engagement with premium audiences, thereby laying a core foundation for high ad reach rates.
As a premium outdoor digital media asset in Haikou's central business district, its investment value is reflected not only in high exposure and strong conversion capabilities but also in the combination of location scarcity, high-value customer base, sustainable operations, and the multiple benefits of urban development upgrades.
