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- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：120 |
| Address：1569 Mudanjiang Road | Format：led | Duration：15s |
| Location：Baolehui Impression City | Min Qty：1 | Operating Time：0-24o'clock |
| Size：10.4m*5.9m=61.36㎡ | Min Period：2weeks |
With its central location in the community, highly accessible traffic lines, and deep connection with family audiences, it demonstrates unique and practical communication advantages in regional outdoor digital media. Unlike large screens in generic high-traffic commercial areas, it focuses more on effective reach and lifestyle resonance. Adjacent to Changshou Road Station on Metro Lines 7 and 13, with a daily transfer flow of over 150,000 passengers, it creates a stable commuter eyeball economy.
The LED on the exterior façade at Gate 1 of Shanghai Baolehui Impression City is an efficient communication node rooted in the mature Putuo community, integrating commuter traffic with everyday life scenarios. It does not rely on volume to succeed but wins long-term brand favor through precision, credibility, and convertibility. It is especially suitable for local lifestyle services, parent-child education, fast-moving consumer goods retail, and community-based fan economy to establish authentic connections.
The highlight of this upgraded core complex in Baoshan is the street-facing façade at 1569 Mudanjiang Road. Without deliberately imposing presence, it engages in a gentle dialogue with the community through light and shadow. As a key carrier for Powerlong Group's effort to reshape a city of joyful gatherings, the LED avoids a purely commercial advertising approach, instead deeply aligning with the daily rhythms of the 370,000 permanent residents nearby, becoming a bridge connecting commercial space and community emotions.
One of the largest exterior LED media in Baoshan’s core commercial area, it creates a strong first-impression effect and significant competitive edge. Combined with the mall’s positioning as a city of joyful gatherings, the LED media serves as an important link between commercial space and community sentiment, enhancing brand tone.
Leveraging the four advantages of prime location, extra-large display, high-definition visuals, and intelligent operation, this media has become a strategic high ground for commercial communication in northern Shanghai. It is not only a super window for brand presentation but also an emotional bridge connecting 200,000 regional customers. It provides business partners with a one-stop marketing solution offering high exposure, high conversion, and high returns, making it one of the outdoor media with the highest investment returns in Baoshan District.
Thanks to its four-dimensional advantages of prime location, extra-large display, high-definition visuals, and intelligent operation, this media has become a strategic high ground for commercial communication in northern Shanghai. Media exposure converts into shopping mall traffic, forming a positive cycle that further consolidates the status of the regional commercial center. It has become the preferred venue for brand new product launches and regional events, enhancing the commercial cooperation value and rental premium potential.
The investment value of this LED stems from the certainty of location traffic, stability of hardware quality, rationality of return cycle, and scarcity of asset attributes. It is both a high-quality investment that can quickly realize returns and a long-term asset that can share in the development dividends of the Baoshan area. Whether considering short-term cash flow or long-term appreciation, it offers a very high cost-performance ratio for investment.
