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- Media Map
| Area：Wuhan | Type：Outdoors | Frequency：60 |
| Address：456 Wuluo Road, Wuchang District | Format：led | Duration：15s |
| Location：China State Construction Third Engineering Bureau | Min Qty：1 | |
| Size：26m(W)X9m(H) = 234㎡ | Min Period：week |
The large screen is not just an advertising medium, but also a part of the city's culture, integrating Wuchang's historical heritage with modern urban life, allowing advertising content to naturally extend the city's story. This deep cultural integration makes the media value of LED screens far surpass that of ordinary advertising mediums. With its irreplaceable ability to create deep connections, the large screen provides brands with opportunities to establish genuine resonance with the city and consumers, engage in in-depth dialogue with consumers, and truly integrate the brand into the rhythm of life in Wuhan.
The Wuluo Road Building is located in the Zhongnan Road commercial area, with a daily pedestrian flow of over 100,000 people. The technology showroom serves as the enterprise's image window, carrying brand endorsement value. It monitors over 2,000 projects in real time, integrates data from eight business modules, supports 5G remote communication and edge cloud processing, with an average daily usage frequency of 20.
Situated at the intersection of Zhongnan Road and Wuluo Road, the Zhongnan commercial area is the core connecting Wuchang's financial headquarters area with traditional commercial districts. As a key digital media resource operated by Wuhan Yun Chuan Media Technology Co., Ltd., the large screen leverages its scale and the unique traffic scenario of triple traffic lights to reach over 1 million vehicle and pedestrian flows daily, becoming a core hub for brands to connect with high-net-worth business people and the main urban consumer population.
The Zhongnan commercial area, where the large screen is located, is Wuchang's largest and most important commercial core, known as the core of Wuhan's core. Within a 1.5-kilometer radius centered on the large screen, it gathers more than ten high-end office buildings such as Zhongjian Plaza and CCB Tower, as well as commercial entities like Zhongguang and Yintai Department Stores, forming a financial industry cluster with an annual output exceeding 80 billion yuan. As a connecting node between Wuchang's CBD and the riverside business district, the large screen has become the preferred platform for financial institutions and corporate headquarters to showcase their brands.
Adjacent to Fujia Po Long-Distance Bus Station and Wuchang Railway Station, with direct access to the Hankou business district via the river-crossing tunnel, it forms a comprehensive transportation network combining railway, highway, and subway, with a daily flow of over 1 million people and vehicles. It is only 506 meters from Zhongnan Road Station on Metro Lines 2 and 4, just a 2-minute walk away, covering commuters across the three towns of Wuchang, Hankou, and Hanyang.It serves employees of 12 surrounding financial institution headquarters, with this group having an average household monthly income of over 30,000 RMB. They have strong demand for high-end financial products, business services, luxury cars, and other categories, perfectly aligning with business professionals’ commuting and business trip routes. Brand image ad recall is 58% higher than that of ordinary commercial square screens. Leveraging the commercial attributes of the Zhongnan business district, it reaches middle-class families with an annual spending of over 80,000 RMB. This group actively makes decisions for home building materials, high-end appliances, family services, and other categories, overlapping closely with shopping and dining scenes in the mall.With its three core advantages of exclusive scenarios, high-net-worth audience, and stable operation, it has become a rare platform connecting brands with financial business people and mid-to-high-end consumers. This digital display hub, located at the intersection of Wuluo Road and Zhongnan Road, is not only a visual focal point in the physical space but also, through differentiated media characteristics, creates value in communication far beyond ordinary outdoor screens.The Zhongnan business district is the largest and most important business district in Wuchang, located in the very core of Wuhan city, in a prime position between major traffic arteries Wuluo Road and Zhongnan Road, with wide open views and long effective viewing distances. Facing the country’s only triple traffic light design, viewing time is longer. It is home to more than ten high-end office buildings, such as Zhongguang, Zhongjian Plaza, Construction Bank Building, and Wuchang CBD.
