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- Media Map
| Area：Wuhan | Type：Outdoors | Frequency：60 |
| Address：Walmart Supermarket in the Guangshan Avenue, Optical Valley Heaven Commercial Area | Format：led | Duration：15s |
| Location：Walmart Rooftop in Optics Valley World | Min Qty：1 | |
| Size：29.44m(W)X7.68m(H) = 226.1㎡ | Min Period：week |
With its prime location, high-density audience coverage, and precise targeting, it is an ideal choice for brands to engage in efficient marketing promotions in the Wuhan Optical Valley area, especially suited for brands targeting young tech-savvy individuals and high-end consumer groups for precise advertising. As a core commercial landmark of the Optical Valley, it can effectively enhance brand recognition and influence within Wuhan's tech circles.The large screen is located at the core commercial center of Optical Valley, one of the key landmarks for science and business in Wuhan. The full-color LED screen is situated at the entrance and exit of Walmart in the Guanggu Tiandi pedestrian street, covering university and research personnel and is just a road away from the Optical Valley Software Park, situated in the heart of the Wuhan Optical Valley business district, which is a focal point for developing technology and commerce. This area houses numerous tech companies, high-end talent, and consumer groups.For brands seeking to reach Wuhan's tech circles, knowledgeable consumers, and high-end shoppers, the LED screen at Walmart in Wuchang Guanggu Tiandi is a highly valuable outdoor advertising media resource, particularly suitable for tech brands, automotive brands, educational brands, and luxury consumer goods for efficient and precise marketing. Compared to the likes of Mall of the World and Wanda Plaza in Hankou, the Guanggu Tiandi LED screen is more focused on technology and high-knowledge audiences with higher audience quality.Located at the main entrance and exit of Guanggu Tiandi Walmart, right next to the intersection of Guanshan Avenue and Nanh Lake Avenue, the average daily foot traffic is about 50,000, with peak numbers reaching up to 100,000 on holidays, totaling over 18 million visitors annually in the Guanggu Tiandi business district. This district has adopted a strategy for brand merchant introduction, having already brought in major stores like Walmart and Huayi Brothers Cinema, with possible cooperation modes including brand advertising placements and holiday marketing activities.
The large screen focuses on precise family customer groups, high cost-effectiveness, and strong promotional conversion as its core competitiveness, making it the cost-performance king for brands penetrating the Optics Valley regional market. It is not only a traffic amplifier for local businesses but also a super gateway connecting online and offline consumption. With technological iterations and content innovations, this large screen will continue to lead the development direction of community commercial media in Central China, providing long-term and stable value returns for investors and brands.The large screen is located at the main entrance of Walmart in Optics Valley, covering an average of over 100,000 visitors a day. The audience mainly consists of housewives and young parents, with consumption needs concentrated in categories such as maternal and infant products, fresh produce, and home goods, attracting consumers to pause and watch when entering the supermarket, creating a high-attention sticky scene. The surrounding area covers 600,000 high-end residential populations within a 3-kilometer radius and 500,000 white-collar workers in the Optics Valley Software Park, showcasing strong purchasing power and high repurchase rates.The media is situated at the entrance of the entire Optics Valley business circle, built along the street. The business circle is located at the intersection of Guanshan Avenue and Nanhu Avenue, covering nearly 65,000 square meters in the core area of Optics Valley, which is the most concentrated software industry base in Wuhan, gathering IT elites and white-collar workers. The Huawei Wuhan Research Institute and various bank call centers are also congregated here, alongside high-quality residential communities from Poly Real Estate, Vanke, JinDi, Zhengrong, China Construction, and Jinxiu Longcheng. The tram, Line 2, more than ten bus lines, and the four vertical and three horizontal express road networks converge here, providing convenient transportation.The Optics Valley business circle will see a total footfall of 18 million in 2023, with Walmart's sales ranking first in Central China. The location of the large screen connects the Optics Valley Software Park, Financial Port, and other industrial parks with surrounding residential areas, becoming an essential node for family customers transitioning from work scenes to life scenes, thus forming a closed loop of traffic.
