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| Area：Guangzhou | Type：Outdoors | Frequency：60 |
| Address：The southern side of Lingfeng Garden at the intersection of Xian Village Road and Jinsui Road. | Format：led | Duration：15s |
| Location：W Hotel in Zhujiang New Town, Tianhe District | Min Qty：1 | |
| Size：8.8m(W) x 10m(H) =88㎡ | Min Period：week |
As the central business district of Guangzhou, the LED screen of the W Hotel is not only a display but also a window showcasing the city's culture and commercial vitality. It is cleverly integrated into the urban environment, shining alongside landmark buildings such as the Canton Tower, East Tower, and West Tower, becoming the brightest sight in Zhujiang New Town at night. The commercial value of the LED screen is immeasurable, attracting large numbers of high-end business people and tourists daily, providing an excellent exposure platform for brands. It not only showcases technological innovation but also embodies the deep integration of Guangzhou's urban commerce and culture.The media site is located in the central area of Zhujiang New Town's CBD, at the intersection of Xian Village Road and Jin Sui Road, right next to the Guangzhou W Hotel. Surrounded by high-end office buildings housing Fortune 500 companies, headquarters of large and medium-sized real estate enterprises, an international financial center, Guangzhou's governmental affairs center, customs, Agricultural Bank, Bank of Communications, Guangfa Bank, and several other Chinese and foreign banks, it effectively covers the Zhujiang New Town business circle, connecting with decision-makers and mainstream business personnel of the highest income and strongest purchasing power in Guangzhou.In the core area of Zhujiang New Town, the LED screen of the W Hotel has become a new business card for the city's culture, telling urban stories with light and shadow, creating consumer scenarios with creativity, making every display a unique urban experience. The LED screen is not just a window for commercial display; it is also a vivid representation of Guangzhou's urban charm, allowing the visual appeal of outdoor LED to shine the brightest in the city center.The Guangzhou W Hotel is located at 26 Xian Village Road, Zhujiang New Town. As a core design element of the hotel, it merges modern technology with an artistic atmosphere, becoming a focal point for guests to check in. As the first W Hotel in mainland China, it is part of the Marriott International Group and positions itself as a luxury lifestyle brand, targeting high net worth individuals who pursue fashion and personalization.
The average daily foot traffic exceeds 2,000 people, and is located next to key commercial areas such as K11 Shopping Center and Huacheng Square, ensuring stable natural exposure for the hotel as the first W brand in mainland China. It inherently possesses social media propagation properties, further amplifying advertising reach. As a benchmark for the integration of luxury hotels and trendy culture in South China, it leverages the hotel's high-end positioning and prime location advantages to establish a unique ecological system that combines visual shock, innovative scenes, and brand empowerment.The screen is located at No. 26 Xiancun Road, Zhujiang New Town, Tianhe District, Guangzhou, in the core axis of Guangzhou's CBD, adjacent to urban landmarks such as the Guangzhou International Finance Center and the Canton Tower. It is within walking distance of the Zhujiang New Town Station on Metro Lines 3 and 5, with an average daily foot traffic of over 800,000 people and vehicle traffic reaching 250,000 per day. Surrounding high-end commercial entities such as Taikoo Hui and K11 Art Mall create a golden closed loop for luxury consumption cultural experiences.With its prime location, technological leadership, scene innovation, and policy benefits, it has developed a complete ecological chain for the conversion of hardware content and traffic flow. Its core value is not only reflected in the physical attributes of a single media but also in the deep integration with hotel brands and urban culture, providing a full-link solution from exposure to emotional resonance for brands. For investors seeking high-end brand premiums, cultural connotation output, and precise audience reach, this screen is a rare high-quality media choice in South China, especially with strategic communication value in the luxury, automotive, and technology sectors.
