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- Media Map
| Area：Guangzhou | Type：Outdoors | Frequency：60 |
| Address：Scientific Avenue Subway Line 21 Shenzhou Road Station Exit A | Format：led | Duration：15s |
| Location：Huangpu Dayuehui | Min Qty：1 | Operating Time：0-24o'clock |
| Size：左：10.08m宽×7.68m高=77.41㎡ 右：22.08m宽×7.68m高=169.57㎡ | Min Period：week |
The LED screen, with its technological originality, high-traffic scenarios, and precise marketing capabilities, has become an efficient medium for brand promotion. It directly connects to the Shenzhou Road Station of Metro Line 21, with an average daily passenger flow of over 27,000, and an annual total passenger flow exceeding 10 million. It reaches surrounding business elites, families, and young groups, with over 30% of the brands being flagship stores, catering to mid-to-high-end consumer demands. By incorporating Lingnan architectural elements, it creates a visual symbol of "technology and tradition," enhancing the regional commercial image. This advertising space is located on the main thoroughfare of Science Avenue, above the Shenzhou Road Station of Metro Line 21, linking Tianhe with the heart of the Science City. It has a 15-minute coverage radius that includes the whole Science City, Huangcun, Olympic Sports Center, Milk Factory, and Xiangxue areas. It focuses on the brand connotation of leisure, social interaction, lifestyle, and taste, positioning itself as a 'lifestyle social hub' that encompasses dining, retail, entertainment, and experiential formats, aggregating 30% flagship stores, 9 major stores, and 110 brands including secondary major stores, creating a new composite commercial scene that balances work and life. Through technological breakthroughs, innovative scenarios, and precise coverage, the LED screen has constructed a complete ecological chain of hardware - content - traffic - conversion. Its advantages lie not only in the physical attributes of a single medium but in its deep integration with urban culture and commercial space, providing brands with an end-to-end solution from exposure to emotional resonance. Whether aiming for short-term traffic bursts or long-term brand value accumulation, this LED screen is a rare high-quality media choice in South China.The A exit of Shenzhou Road Station on Metro Line 21 has direct access to the mall, with an average daily passenger flow of over 50,000. It covers the entire Science City and areas such as Tianhe and the Olympic Sports Center within a 15-minute travel time, precisely reaching the new middle class and family customer groups in the city.
The Huangpu Dayuehui project gathers over 130 well-known brands, with 20% being the first stores in the region. This strong commercial ecosystem creates an excellent advertising environment for outdoor LED screens. Brands showcased on outdoor LED screens can not only accurately reach their target consumer groups but also organically integrate with the surrounding commercial atmosphere, enhancing brand awareness and reputation.The media advantages of outdoor LED screens are not only reflected in technological aspects but also in their deep integration with the urban development of Huangpu District. They have witnessed the entire process of Huangpu Dayuehui from construction to opening and are becoming an important symbol of the upgrade of commercial culture in Huangpu District. Every time the LED lights up, it enhances the quality of urban life and the in-depth mining of commercial value.As the first comprehensive complex in Huangpu District that integrates commerce, culture, and leisure, it has a daily passenger flow exceeding 100,000 people. Its outdoor LED screens are located in a prime position at the main entrance of the project and serve as the urban reception hall for commercial activities in Huangpu District. The outdoor LED media not only has a high resolution of 6P and a contrast advantage hundreds of times that of traditional screens, but also achieves clear displays round the clock through active light-emitting technology. Whether under the scorching sun or in the dark of night, it ensures the perfect presentation of advertising content.The core value of the LED screens lies in their precise audience coverage ability. Within a 3-kilometer radius of the project, there are over 100,000 permanent residents, radiating to the core technology enterprise cluster in Huangpu District, including the headquarters of well-known companies like Sihai Co.
