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| Area：Beijing | Type：Outdoors | Frequency：180 |
| Address：Atrium of Phoenix Shopping Center | Format：led | Duration：15s |
| Location：Atrium of Phoenix Shopping Center | Min Qty：1 | |
| Size：6.3（宽）×2.5（高） | Min Period：week |
Phoenix Hui is located at the intersection of Jianguomen Outer Street and Gongti South Road in Chaoyang District, adjacent to urban landmarks such as Guomao Bridge, Sanlitun and Gongti, radiating high-end office clusters in the core area of the CBD and surrounding residential areas, and the LED large screen is located in the main entrance atrium of the mall and the corridor on the second floor, with an average daily flow of more than 200,000 people, accurately covering young white-collar workers, high-net-worth families and international visitors
Based on the passenger flow heat map and consumption behavior data, the system can automatically optimize the advertising period and content, for example, focusing on catering advertisements on weekday evenings, and strengthening the promotion of parent-child activities on weekends to accurately match the needs of customer groups
Through data such as the length of stay of consumers in front of the screen and the interaction rate of scanning codes, advertisers can evaluate the effectiveness of advertising in real time, and a test of a FMCG brand shows that after the LED large-screen advertisement is reached, the number of visits to online mini programs has increased by 22%, and the customer flow of offline stores has increased by 15%
The LED media system of Phoenix Shopping Center not only solves the pain points of one-way communication of traditional advertising, but also builds a digital narrative field in commercial space through the deep integration of technology and culture
The advantages lie in accurate coverage of CBD high-net-worth individuals, immersive experience to enhance brand premiums, data-driven optimization of delivery efficiency, and cross-border content to stimulate long-term communication, setting a new benchmark for advertising operations in high-end commercial complexes
The passage connecting the mall is equipped with a high-definition information screen to dynamically display brand promotion and event information, and the design experience is better than similar projects
The restaurant in the mall uses ultra-long LED screens, combined with high-end gray walls, sculptures and flower decorations to create a high-value dining environment, highlight the original taste of food and strengthen the warmth of "home", and enhance the resonance of customers' stay time and consumer emotions
Located in the core business district of Sanyuanqiao in Chaoyang District, covering 800,000 surrounding residents and office building people, the LED screen is laid out at the main entrance and floor guide area, and the metal ceiling forms a scientific and technological echo, locking in the pursuit of high-quality life
Through the three-dimensional collaboration of environment, activities and location, Phoenix LED media drives a closed loop of visual attraction, stay interaction, and consumption conversion, adapting to the needs of high-end brands and regional marketing
The parking lot of Phoenix Shopping Center is equipped with a self-developed LED display, which has the characteristics of strong anti-interference, and can be flexibly configured according to the requirements of the parking lot, which is convenient to change the display content and style, and is used to display parking lot related information, such as parking space guidance, parking instructions, etc
Located near Sanyuan Bridge in Beijing, with convenient transportation, a large number of office buildings, hotels and residential areas around, large passenger flow and relatively high-end consumer groups, LED screens in shopping malls can cover these different types of customers, providing brands with the opportunity to accurately reach the target audience, and the advertising effect is more guaranteed
By displaying beautiful advertisements, interesting animations or stylish short films, etc., you can create a unique atmosphere and style for the shopping mall, enhance the overall image and quality of the shopping mall, make the shopping mall more attractive and competitive, and create a more comfortable and pleasant shopping environment for customers
