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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：180 |
| Address：Atrium of Hualian Yizhuang Shopping Center | Format：led | Duration：15s |
| Location：Atrium of Hualian Yizhuang Shopping Center | Min Qty：1 | Operating Time：0-24o'clock |
| Size：7（宽）×13（高） | Min Period：week |
Whether it is the creative release of the brand manager, the holiday-themed light and shadow show, or the digital presentation of urban culture, the LED screen breaks the boundary between traditional business and consumers with scene-based content, so that shopping behavior is upgraded from one-way consumption to the integration of emotional resonance and scene participation
BHGMALL Beijing Hualian Lipbao Shopping Center is located in Ronghua Middle Road, the gateway of Beijing Economic and Technological Development Zone, with more than 100 brands including BHG Life Supermarket, International Cinema, UNIQLO, ECCO, Lego, Meijim, Jiangtai Wuer, Jindingxuan, Pizza Hut, Coffee Accompany You, COSTA, SEPHORA, Meijim, from life and leisure to entertainment and fashion
The entrance and square area are equipped with large-scale astronaut lighting, rocket light groups and AI mechanical robot lighting, creating a sci-fi visual experience through dynamic light and shadow technology, strengthening the science and technology theme atmosphere, and creating a scientific and technological light and shadow belt throughout the business district along Ronghua Middle Road, combined with colored light strips and projection lamps, to achieve the integration of commercial vitality and artistic beauty
The shopping center is located in the core area of Beijing Economic and Technological Development Zone, surrounded by a number of mature residential areas, industrial parks and commercial facilities, with a large passenger flow, the atrium as a necessary hub for the flow of people, and the LED large screen can reach the passenger flow on the whole floor, covering shopping, catering, entertainment and other consumers, with a high advertising arrival rate
With the characteristics of high brightness and wide viewing angle, it can adapt to the complex light environment in the mall, ensure that audiences from different angles can see clearly, and at the same time support real-time switching of advertising content, which can quickly respond to marketing needs such as promotional activities and festival themes, and enhance the timeliness of information
Compared with traditional outdoor advertising, such as subway, bus stops, etc., the atrium LED screen has a lower delivery cost, but the coverage of the crowd is more accurate, mostly for high-intent consumers in the mall, with a higher return on investment
The shopping center is located in the core area of Beijing Economic and Technological Development Zone, surrounded by a number of mature residential areas, industrial parks and commercial facilities, with stable passenger flow on weekdays and significant increase in passenger flow on holidays
As the "visual focus" of shopping malls, atrium LED screens can enrich the spatial hierarchy through dynamic pictures, such as light and shadow shows, virtual scenes, etc., strengthen the aesthetic tonality of shopping malls, and indirectly enhance the added value of brand advertising
Through the screen content style to convey the positioning of shopping malls, deepen consumers' impression of shopping malls and settled brands, and long-term delivery can establish a strong association between brands and shopping malls, and enhance brand recognition and favorability
The LED system of Hualian Yizhuang Shopping Center is positioned as a "scenario-based experience tool" with scientific and technological light and shadow as the core, and its investment value needs to be comprehensively evaluated in combination with regional positioning, passenger flow conversion ability and operation status
Technology IP creates differentiated labels, accurate reach of household customers, and energy-saving technology conforms to policy orientation
