- Photos
- Specs
- Advantages
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- Media Map
| Area：Nanjing | Type：airport | Frequency：360 |
| Address：Nanjing Lukou International Airport | Format：light show | Duration：5s |
| Location：T1 Travel E-Station | Min Qty：42 | |
| Size：55吋 | Min Period：week |
55-inch vertical screen machine confidentially positioned T1 domestic departures at the Aviation E Station; passengers pass through it from check-in to boarding, achieving 100% coverage of all domestic departing passengers without blind spots or omissions. The vertical installation height aligns with the passengers' standing/walking line of sight, with no obstructions and direct viewing, naturally catching the eye without deliberate searching. Exposure rate exceeds 95%, with each screen cycling 240 times per day, allowing passengers to repeatedly see the same brand content during a single trip, creating strong memory and deep penetration, effectively enhancing brand recognition.
The core area of the domestic departures at Aviation E Station is adjacent to passenger inquiries, convenience services, and travel consultation key points. It is a high-frequency passage area for passengers entering the terminal, with dense and fixed traffic flow, no visual obstructions, and no passage blind spots, naturally forming a high-focus communication scenario to achieve efficient coverage of all passengers. Exposure in this context equals trust, enhancing brand favorability.
Passengers in this area stay on average 15–30 minutes, in a low-interference, highly focused state. Ads are passively viewed with repeated exposure, creating memory depth far beyond outdoor mobile media. Forty-two screens broadcast simultaneously, forming a continuous visual array and a dominating brand screen effect, quickly increasing brand exposure, volume, and premium positioning, achieving "one-time placement, full-area coverage, and high-frequency reach."
This area concentrates 42 screens forming a high-density media matrix. The clustering effect not only strengthens brand recall but also, through repeated exposure at multiple points, creates a strong visual enveloping effect in enclosed spaces. The area is often located near dual-class lounges or business waiting areas, covering the airport's most financially capable and socially elite business travelers. It is an ideal platform for high-end brands to carry out precise targeted marketing.
With screens arranged at multiple points and in close proximity, passengers cannot avoid the visual coverage of advertisements no matter where they are in the area. The immersive display method creates a mandatory attention effect far beyond that of single-point media. Dynamic video content played on high-definition screens can instantly capture travelers' attention, and its visual impact and appeal far surpass static lightbox ads, effectively increasing ad completion rates and memorability.
Thanks to its unique waiting scenario and the advantage of large-scale clustering, it occupies an irreplaceable position in advertising media. Its core strength lies in deeply capturing the attention of high-net-worth individuals and effectively conveying brand information. By leveraging high-density visual immersion at moments when travelers are most relaxed and attentive, it is an excellent choice for brands for high-end image building and precise marketing.
Located near the core service desk of the domestic departures layer at the E-terminal, passengers are passively reached in a state of low distraction and high focus. The exposure quality is high and memorability strong, making it a digital media touchpoint that integrates brand display and traffic conversion, suitable for high-end brands' comprehensive reach and precise marketing.
