- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Wuxi | Type：airport | Frequency：180 |
| Address：Wuxi Sunan Shuofang Airport | Format：spam bot | Duration：15s |
| Location：T2 Security Check Area | Min Qty：11 | Operating Time：6-22o'clock |
| Size：84寸 | Min Period：month |
Media devices are installed along all security check lanes in the T2 Domestic Departure area. These lanes constitute the only mandatory passage for passengers heading to the departure lounge. All outbound passengers must pass through this zone with no passenger diversion, enabling stable coverage of all domestic departing travellers. The vertical screens face the direction of passenger flow, delivering natural and direct visual exposure, which effectively improves the full-view rate of advertisements. Compared with advertising media along walking routes, they achieve a longer effective exposure duration and deliver better brand recall effects.
The security screening area features the longest waiting time and highest passenger attention levels. Digital screens, generally high-definition LCD displays, are densely mounted on walls alongside security lanes or within waiting queuing zones. Serving as the final visual touchpoint before passengers enter the departure lounge, they represent precision media delivering frequent, close-range exposure. The screens run advertisements in high-frequency rotation with each slot lasting 10 to 15 seconds, creating immersive visual impact while passengers queue and achieving extremely high advertisement reach.
All domestic departing passengers must pass through security check lanes with no alternative routes, delivering absolute exposure featuring zero leakage and zero bypass options. Queuing for security screening takes an average of 15 to 30 minutes. During this period, passengers are in a psychological window of passive waiting and information receptivity. Large-size displays with dynamic visuals and high-frequency looping establish dominant brand memory anchors. Each passenger views the advertisements 6 to 12 times on average, resulting in markedly higher memory retention than traditional media.
The vertical floor-standing screens align with the horizontal viewing angle of human eyes, delivering an excellent close-range viewing experience free from the viewing degradation that plagues high-mounted media viewed from afar. The screen locations cover all essential traffic routes for domestic departing passengers without blind spots caused by split passenger flows. Boasting delicate, smooth image quality and accurate color reproduction, the screens deliver highly visually appealing dynamic video displays. Passengers spend ample waiting time queuing for security screening with focused attention, enabling them to absorb advertising information immersively and greatly boosting brand recall.
The package includes 11 units of 84-inch ultra-high-definition vertical digital signage fully deployed across all security check lanes. All devices operate on a unified schedule with synchronized broadcasting to completely eliminate exposure blind spots. Linked multiple screens create a continuous and intensive visual impact. Different from fragmented exposure from scattered single media, this setup builds an immersive brand atmosphere, significantly strengthening the brand’s on-site presence, communication influence and communication conversion performance.
Equipped with 84-inch 4K Ultra HD LCD display hardware, the devices render content more vividly and attract greater attention. They support long-term image building for premium brands. Unlike fleeting exposure when passengers walk quickly through passageways, advertisements in this scenario achieve high reach integrity and profound brand recall, bringing better results in secondary communication and terminal conversion. Brand information can be deeply rooted in audiences’ minds, realizing genuine "effective exposure" instead of "pass-by exposure", and substantially raising the actual output value of advertising investment.
