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| Area：Guangzhou | Type：airport | Frequency：360 |
| Address：Guangzhou Baiyun International Airport | Format：spam bot | Duration：10s |
| Location：T2 International Network | Min Qty：31 | |
| Size：1.07×1.88 | Min Period：week |
The T2 International Network Screen Suite is a set of digital screen advertisements covering the entire process of international departures and arrivals at the terminal. It is divided into two types: the security checkpoint suite and the full-range route suite, both precisely targeting the core routes of international travelers. The points are concentrated in mandatory routes and stay areas, resulting in a reach rate and effective duration far higher than ordinary advertisements. With vertical HD screens and multi-screen interactive displays, it offers a strong immersive experience. High-net-worth business travelers and outbound passengers are densely concentrated, ensuring high-quality brand engagement.
The annual passenger throughput exceeds 83.58 million, of which international travelers surpass 16.6 million, representing a year-on-year growth of 19.3%. The T2 terminal handles more than 53% of the airport's passenger flow, with daily reach to 45,000 inbound and outbound international travelers. It covers 100 global international flight destinations, providing a stable and scalable audience base for brands to achieve both audience value and alignment with brand tone.
Mandatory viewing is deeply ingrained by placing screens in passengers’ unavoidable waiting areas and escalator entrances, attracting attention without interference. Multi-screen linkage and repeated exposure provide strong brand recall. Passengers spend an average of 3-8 minutes at security checks and baggage claim, during which they are in a deep information reception phase, improving reach efficiency by 300% compared to open spaces. The exposure base of international travelers is enormous and continuously growing.
Multi-screen simultaneous broadcasting creates a large-scale communication matrix, strengthening brand recognition and expanding both the breadth and depth of single-time placements. With looped playback, passengers are repeatedly reached during waiting periods, resulting in high average contact frequency. Multiple exposures enhance brand memory and establish brand recognition barriers.
This package features 31 high-definition airport display screens precisely arranged at 31 key points in the T2 international area, forming full coverage throughout the departure–waiting–arrival journey. It covers essential traveler scenarios such as the international departure security checkpoint, duty-free area, boarding gates, as well as the international arrival baggage claim hall, escalator exits, and other areas frequented by passengers. By accurately targeting these scenarios with a close-range, non-intrusive display format, it ensures efficient delivery of advertising information, truly achieving brand exposure wherever passenger traffic is present.
The placement covers security checkpoint queuing areas, boarding gates, duty-free shopping zones, baggage claim halls, and arrival exits—scenarios where travelers inevitably stop. During waiting, queuing, and luggage collection, attention is concentrated, leading to immersive advertisement viewing, which doubles receptivity and brand recall. At key nodes frequently used by international travelers, attention is highly focused during queuing/waiting, and multi-screen coordination forms a visual matrix that reinforces brand memory.
Leveraging the digital advantages of the display screens, the high-end scenarios of an international hub, and the outreach of global passenger flows, this solution achieves frequent offline exposure while driving brand information to spread with passengers for cross-border secondary communication. It establishes a "national gateway-level" media platform for the brand, quickly enhancing international influence and high-end positioning. It is the preferred media solution for brands to enter the international market, reach global high-net-worth individuals, and achieve efficient cross-border communication.
As a high-return investment portfolio based on traffic, centered on efficiency, and valued for its assets, it serves as a strategic entry point for brands to reach international high-end audiences, while combining three key investment attributes: high conversion efficiency, strong brand premium, and stable cash flow.
