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- Specs
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- Media Map
| Area：Zhuhai | Type：airport | Frequency：350 |
| Address：Zhuhai Jinwan Airport | Format：led | Duration：15s |
| Location：Second-floor domestic departure hall | Min Qty：1 | Operating Time：0-24o'clock |
| Size：12m*3.7m | Min Period：4weeks |
This LED is located in a prime spot that all passengers must pass through, with an unobstructed line of sight. Travelers tend to slow down and focus their attention in this area, significantly improving the efficiency of information reception. At the same time, leveraging Zhuhai Jinwan Airport’s strong passenger traffic of over 13 million annually, this LED has become an important digital window connecting brands with high-net-worth travelers in the Guangdong-Hong Kong-Macao Greater Bay Area.
Positioned centrally on the mandatory path from domestic passenger check-in to security, all departing passengers must pass through or briefly stop in this area. 100% of the passenger flow is covered without omission, primarily targeting business travelers, mid-to-high-end tourists, and frequent travelers within the Greater Bay Area. Their strong purchasing power and significant decision-making influence ensure continuous and repeated exposure of brand messages during peak passenger hours, effectively combating information fragmentation and enhancing brand awareness and memory retention.
As the airport serves as a city gateway, travelers are in a state of passive but focused attention. With minimal distractions and high receptivity, advertising messages are more easily remembered in depth. It is the only and largest dynamic electronic media in the departure hall, featuring wide visuals, sufficient brightness, and saturated colors, making it overwhelmingly visually attractive even in the bright and open terminal environment, naturally becoming the focal point of passengers’ attention.
LED advertising at the airport, as a window to the city, helps reinforce a brand’s high-end positioning, improve brand image and credibility, strengthen ad recall, and increase consumer trust. Travelers typically spend 30–60 minutes in the departure hall, and the LED screen cycles 350 rotations per day, ensuring each person sees it 3–5 times on average, reinforcing ad memory.
Passengers, as high-value communication nodes, can further spread information through their social networks, creating a chain reaction of airport exposure → social dissemination → word-of-mouth accumulation. LED advertisements can repeatedly reach audiences, reinforcing brand memory and improving information reception efficiency. The combination of high-frequency playback and long screen-on time ensures that advertising messages can quickly reach a large number of target audiences in a short period, making it suitable for time-sensitive marketing needs such as new product launches and event promotions.
With prime location, high traffic of high-net-worth audiences, dynamic high-definition displays, and flexible placement strategies, it serves as an important gateway for brands entering the high-end market in the Guangdong-Hong Kong-Macao Greater Bay Area. Whether for enhancing brand image, releasing new product information, or boosting product sales, this medium provides efficient, precise, and high-return communication effects, making it an essential choice in high-end brand marketing portfolios.
With its unique core location, highly precise reach to high-net-worth audiences, and media characteristics adapted to the airport environment, its communication value and commercial potential far exceed ordinary outdoor LED and other static advertising resources within terminals. The advantages of core media are reflected in five major aspects.
The hall is open and bright with dynamic, colorful displays that easily create visual focal points in open spaces, suitable for immersive content presentation. Airline passengers have high trust in airport media, with brand information acceptance rates 30% higher than the general public, which helps build brand goodwill. It covers a large number of travelers and is suitable for advertising tourism destinations and high-end consumer brands.
