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| Area：Jiangmen | Type：Outdoors | Frequency：120 |
| Address：18 Zicha Road | Format：led | Duration：15s |
| Location：New Overseas Chinese Hotel | Min Qty：1 | Operating Time：0-24o'clock |
| Size：13m(W)×9m(H) =117㎡ | Min Period：week |
Located at No. 18 Zicha Road, Pengjiang District, Jiangmen City, above the main entrance of the New Qiaodu Hotel, it is situated at the core urban commercial area at the intersection of Shengli Road and Jianghai Road, adjacent to Diwang Square, Chang'an Pedestrian Street, and Changdi Style Street. Within a 3-kilometer radius, the surrounding area covers over 300,000 permanent residents, making it the convergence point of Jiangmen’s traditional commercial center and cultural tourism hub. With its prime location and high-definition display technology, it has become a high-quality communication platform for brands deeply rooted in the local Jiangmen market.
The core audience mainly consists of urban mainstream consumers aged 20-45, including business professionals, family tourists, young trendsetters, and local residents, who have strong purchasing power and high brand awareness. The dense distribution of shopping malls, dining, entertainment venues, and tourist attractions in the surrounding area provides LED with a stable high-value traffic pool, achieving triple coverage of vehicle flow, pedestrian flow, and tourist flow, allowing brand messages to reach target audiences frequently in various contexts such as consumption, leisure, and travel.
The LED screen is positioned at the prime visual spot above the hotel’s main entrance, with no building obstructions and a wide view. It faces the intersection of Shengli Road and Jianghai Road, as well as traffic light waiting areas, while also reaching the flow of people entering and exiting the hotel lobby, shoppers at Diwang Square, and tourists at nearby attractions. The opening of Shengli Bridge has further improved the area’s traffic accessibility, connecting the core business district of Jianghai District, Jiangmen Light Rail Station, and Bihai Garden, allowing both pedestrian and vehicle flows at the LED to multiply.
The LED is not only a medium for information dissemination but also an important bridge connecting brands with consumers. With its unique location advantages and technical features, it injects new vitality into the Jiangmen advertising market and has become an indispensable communication tool for brands competing in the Jiangmen market.
Relying on the superior point advantage above the main entrance of the hotel, facing the traffic light waiting area and the square in front of the door, forming a natural compulsory viewing scene, its irreproducible location value, high-density pedestrian and vehicle flow coverage and efficient visual contact mechanism are not only a high-traffic screen, but also an efficient marketing platform integrating location scarcity, traffic compulsory, technological advancement and audience quality
With the five core advantages of golden points in the core business district, high-definition dynamic visual performance, accurate passenger flow coverage, flexible intelligent operation and multi-scene linkage, it has become a highly competitive outdoor communication carrier in Jiangmen's traditional commercial center, which not only solves the pain points of weak exposure, shallow reach and slow update of traditional advertising, but also accurately matches the local communication needs of the brand, helping the brand to achieve efficient communication and transformation in the Jiangmen market
With the four core advantages of golden location, high-definition display, efficient reach, and high-quality audience, it has become a highly valuable advertising media in the core business district, providing a strong boost for brand communication, and the LED large screen integrates golden location, high-definition display, efficient reach, and high-quality audience, enhancing visibility and promoting sales conversion
Although there is no independent door number, relying on the main building of the hotel to achieve high-precision positioning, and continue to play an influence in urban publicity and commercial communication, LED not only undertakes the brand exposure function but also enhances brand credibility and high-end image
