- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：Outdoors | Frequency：60 |
| Address：Beijing North Railway Station next to Xizhimen Interchange | Format：led | Duration：15s |
| Location：Beijing North Railway Station next to Xizhimen Interchange | Min Qty：1 | |
| Size：18m(w)*6m(h)*3面=324平米 | Min Period：week |
Located at the forecourt of Beijing North Railway Station, it comprehensively covers traffic flow from five directions at the Xizhimen transportation hub. Here, train stations, subway stations, and surface traffic intersect, adjacent to the core area of the Xizhimen transportation hub, covering both above-ground and underground passenger flows, with a daily flow exceeding 500,000 people. Its location is at the intersection of Xizhimen North Street and Xizhimen Outer Street, neighboring the transfer hub for Subway Lines 2, 4, and 13, making it one of the most high-exposure outdoor media points in northwest Beijing.
This media location is adjacent to the main entrance of Beijing North Station, the starting point of the Beijing-Zhangjiakou High-Speed Railway, directly facing the turn of the main road of the Xizhimen Overpass. Its three visible angles face the North Second Ring Road, West Second Ring Road, and Xizhimen North Street, three major urban arteries.
Situated in the core of the Xizhimen transportation hub, adjacent to the entrance of Beijing North Station and the Xizhimen Overpass, it covers a total area of 324 square meters. It is a landmark outdoor media covering the Xizhimen three-dimensional traffic network, providing brands with a communication solution that reaches both above-ground and underground passenger flows.
At the Beijing North Station Square by the Xizhimen Overpass, it commands the key traffic junction of Beijing’s West Second Ring Road. As a transportation hub connecting the central urban area to the northwestern suburbs, its surrounding area radiates to core business and technology districts such as Financial Street, Zhongguancun, and Deshengmen, covering high-value business audiences. The Xizhimen Overpass has a daily traffic volume exceeding 800,000 vehicles, with long congestion periods, providing ample advertising exposure time, and effective viewing distance reaches up to 800 meters. The transfer passages naturally create visual contact points with the large screen.
With its three unique simultaneous-display sides, an ultra-large area of 324㎡, and comprehensive transportation coverage, the large screen has become the preferred media for brands looking to achieve efficient communication in the core western area of Beijing. Whether it is to enhance brand awareness, strengthen a high-end image, or precisely reach high-value customer groups, this media can provide a full range of communication solutions, helping brands stand out in a fiercely competitive market.
As the preferred media for achieving full coverage, precise targeting, and image upgrading in Beijing, it offers comprehensive communication solutions to enhance brand awareness, reinforce a premium image, and accurately reach high-value audiences, maximizing communication effectiveness in a competitive market.
With advantages such as precise targeting and strong visual impact, it has become a strategic hub for brands’ offline marketing. The special location of Beijing Xizhimen Overpass, adjacent to Beijing North Railway Station, combined with the natural flow of a transportation hub, gives the advertising here an irreplaceable investment potential. Its value is reflected not only in surface-level exposure but is deeply rooted in situational suitability, audience quality, and sustainable operational logic.
Leveraging high-concentration, quality traffic, scarce location advantages, technological operational empowerment, and long-term development benefits, the advertising constructs a complete value loop. It is not only a high-quality advertising resource but also an important vehicle for capturing the traffic value of key transportation hubs.
