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- Media Map
| Area：Jiangmen | Type：Outdoors | Frequency：120 |
| Address：No. 83 Jianghai Road | Format：led | Duration：15s |
| Location：Housing and Urban Development Building | Min Qty：1 | |
| Size：12.8m(W)×8m(H) =102㎡ | Min Period：week |
Located at the core area where government affairs and business intersect in Jianghai District, adjacent to Jianghai Plaza, High-Tech Innovation City, and the city's main arterial road Donghai Road, it is one of the key urban image display windows developed by the Jianghai District Government. As an outdoor digital media facility supporting government buildings, this LED screen not only carries public service functions such as policy promotion and public information dissemination, but is also gradually becoming an important medium for regional commercial communication.
Situated at the junction of Jianghai District and Pengjiang District, it serves as the eastern gateway road connecting Jiangmen to Zhongshan, Zhuhai, and Guangzhou, controlling a key traffic chokepoint in the eastern urban area and covering the city's mobile population. Adjacent to Jiangmen East Station of the light rail, it is a must-pass route for citizens taking the urban rail, seamlessly connecting intercity traffic, reaching business travelers and tourists with frequent trips. Positioned directly at an intersection traffic light area, vehicles and pedestrians linger on average for 5 minutes, creating a mandatory viewing scenario with an advertising effective reach rate of over 90%, far exceeding ordinary outdoor media.
The LED screen enjoys unique location advantages, being on a key route from Jianghai District to Pengjiang District with dense daily traffic and adjacent to Jiangmen Light Rail Station, covering a high-frequency commuting population and serving as an essential visual touchpoint for rail transit users. Situated at the core traffic signal intersection, the average vehicle waiting time is about 5 minutes, resulting in significant forced viewing effects.
Leveraging its prime location and high-definition display, the media has become a central anchor for urban communication in Jiangmen. This allows the LED screen's reach to extend from transportation scenarios to everyday life scenarios, covering a broader local audience and breaking the limitations of single-scenario communication to achieve highly effective visual impact.
With its superior location, high-definition display quality, and large audience traffic, it has become the core outdoor media platform for brand promotion, government publicity, and public welfare communication in Jiangmen city. It provides advertisers with efficient, precise, and authoritative communication solutions. The LED screen collaborates with thematic content to deliver creative presentations, bringing citizens an immersive audiovisual experience and effectively enhancing the overall vitality and attractiveness of the square.
The large screen is installed on the south façade of the building, facing the main traffic flow on Donghai Road. It is mounted at an appropriate height with an unobstructed view, free from green belts or building obstructions. Vehicles naturally slow down near traffic lights, and pedestrians entering and exiting Jianghai Square naturally focus on it, ensuring that the advertising content receives full exposure and retention.
The LED screen integrates location advantages, scarce resources, high exposure, stunning effects, and flexible placement, making it the preferred outdoor media in Jiangmen for brand communication, product promotion, and image building. It is especially suitable for advertisers seeking wide coverage and high exposure, effectively enhancing brand awareness and market influence.
As a rare large-scale digital communication platform in the region, it leverages the landmark status of the Zhujian Building to strengthen brand credibility and, with precise scene coverage and powerful presentation capabilities, has become the preferred platform for local Jiangmen and Pearl River Delta brands to expand their communication layout. The limitations of outdoor advertising are overcome through the three core strengths of scene adaptability, visual quality, and audience precision, achieving dual enhancements of communication effectiveness and brand value.
