Media Resources

The exit lightbox is located at the passage from the baggage claim hall to the arrivals hall, above the escalator or the gates, and is a single route that 100% of all passengers who have completed baggage claim must pass through, with no possibility of detours.

The back-wall light boxes are precisely deployed on the walls behind each domestic flight baggage carousel. When passengers get off the plane, pass through the corridor into the baggage hall, find the corresponding carousel, and stop to wait for their luggage, a huge light box display is directly in front of their line of sight.

High-altitude billboards are a highly visually impactful core form of advertising media. They are usually hung above the main passage of the waiting area or the upper space of the boarding gate area, with the billboards occupying the high point of passengers' sight.

Located right next to the security checkpoint exit, it is the first spot visible to passengers as they exit the security channel, covering 100% of all domestic departing passengers checking in on the third floor, ensuring high-frequency exposure of the brand information.

This booth is located on the third floor, in the core passage before the departure security check, adjacent to the transition area between the check-in area and the security checkpoint. Passengers can face the booth directly without having to detour, with no diversion of passenger flow or visual obstruction, making it a true mandatory contact point.

This area is a necessary checkpoint for passengers to collect luggage, wait for airport pickups, and proceed to departure channels. It provides 100% coverage of domestic arriving passenger flow, with no visual distractions and highly focused attention, mainly covering core carousel areas such as Carousel 49 to form a carousel-surrounding media array.

Media not only undertakes the basic function of displaying flight information, but is also the core carrier for brands to conduct high-frequency, full-coverage communication, distributed at every key point along the passenger flow, forming a seamless corridor of light and shadow from check-in, security check, and waiting areas to baggage claim and transportation transfers.

The terminal 2 landside departure booth resources are mainly concentrated in the central island area of the spacious and bright departure hall and the passageways on both sides. Passengers in the landside area are at the beginning stage of their journey, which makes the information transmission efficiency of the booth media much higher and can establish a deeper level of brand memory.