Media Resources

High-altitude billboards are a highly visually impactful core form of advertising media. They are usually hung above the main passage of the waiting area or the upper space of the boarding gate area, with the billboards occupying the high point of passengers' sight.

The departure corridor is the inevitable path for passengers to reach security checkpoints and boarding gates. It has a natural one-way flow and enclosure. Unlike the dispersal of attention in the open space of the hall, the display boards inside the corridor are usually arranged in a symmetrical or continuous array on both sides, forming a long brand corridor.

This billboard is located on the inner side of the 17 boarding bridges at Zhuhai Jinwan Airport, positioned along the core route that passengers must pass to board. It ensures full coverage of all passengers entering and exiting the boarding bridges, reaching every traveler without any blind spots.

As one of the most impactful outdoor advertising mediums at ground level, this billboard, with its large freestanding structure, wide unobstructed display surface, and all-weather high-brightness presentation capability, has become a key platform for brands to capture the first glance at prominent entrances.

The sky bridge area, located at the intersection of the main concourse in the terminal, serves as an important three-dimensional passage connecting departure, arrival, transfer, and commercial zones. The display media leverage the unique spatial height and transparent view of the bridge to create a multi-directional communication interface covering various flows of people.

Located at a key point in the domestic arrival process, the area on the first floor of the West Concourse where the passenger departure passage intersects with the main arrival hall is a visual route that passengers must pass through when walking from remote stands or West Zone flights to the baggage claim area and ground transportation connections.

Billboard advertising is a high-value, highly focused, enclosed scene media built around the boarding flow of domestic travelers. With its unique advantages of 100% reach, undisturbed attention, and coverage of high-net-worth individuals, it has become a strategic communication medium for brands to achieve precise exposure and deep engagement at core airports in the Hainan Free Trade Port.

Through an oversized, visually striking, and impossible-to-ignore advertising billboard located in the departure area of Terminal 1, it achieves 100% coverage of Air France, Alitalia, and Turkish Airlines VIP lounge users, while precisely reaching travelers in the waiting areas of Gates 1–3 in Terminal 1.