- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：airport | Frequency：0 |
| Address：Haikou Meilan Airport | Format：billboard | Duration：0 |
| Location：Arrival at the west corridor on the first floor | Min Qty：1 | |
| Size：5.64×1.5 | Min Period：year |
Located on the first floor of the West Concourse of Terminal 1, all domestic arriving passengers disembarking from remote stands in the west area must walk through this passage to reach the baggage claim and ground transportation transfer points. As a one-way chokepoint with no alternative routes, it ensures near-100% mandatory exposure to advertisements for the target audience, eliminating traffic leakage. The installation height aligns with eye level, and combined with the relatively open layout of the passage, it effectively prevents visual obstruction and creates a natural focal effect.
The junction between the West Concourse exit and the baggage claim area serves as the first core advertising touchpoint for passengers exiting the restricted area. With an average dwell time of 2–3 minutes, information is fully received. The West Concourse passage is relatively independent, free from commercial store distractions, allowing passengers to focus highly, increasing ad recall by 35%.
This premium static media resource in the core passage of the first-floor domestic arrival area West Concourse serves as a key visual touchpoint along the passenger route from boarding bridge → baggage claim → arrival hall → transportation transfer. With three core features: mandatory exposure path, high-value passenger coverage, and high-quality display effect, it has become an important communication platform for brands to precisely reach tourists visiting Hainan for vacation and business travelers.
The billboard is not just an advertising space but a strategic touchpoint connecting the end of the journey with brand memory. Its threefold advantages—must-pass route, premium audience, and immersive scenario—make it a high-value airport media asset combining guaranteed exposure, content receptivity, and marketing extendability.
The billboards, with their core advantages of mandatory exposure along key traffic flows, precise coverage of high-net-worth passengers, and high-quality display effects, serve as the first media touchpoint for travelers entering Haikou. They effectively address the three major challenges brands face in airport settings: difficult reach, weak recall, and low conversion.
With three core attributes—irreplaceable location, unique audience, and unmatched effectiveness—they have become a crucial battleground for brands in the context of Hainan Free Trade Port development. Their media matrix, combined with the East Finger Arrival Hall billboards, offers brands a comprehensive communication solution for all arrivals, helping achieve full-funnel marketing objectives of exposure, awareness, and conversion.
As an important part of Terminal 1, these billboards handle a large volume of domestic arriving passengers. Travelers have no alternative routes, ensuring 100% exposure to the advertising. Arriving passengers are in a relaxed state, either finishing their journey or starting their vacation, making them highly receptive to ads with low resistance. The billboards support real-time updates of advertising content, catering to different times and passenger types, such as business travelers on early flights and tourists on late flights, with differentiated content.
Thanks to their unique positioning along traffic flows, audience quality, and contextual value, they demonstrate a comprehensive media advantage within Meilan Airport’s advertising ecosystem, offering high efficiency, strong recall, and high conversion potential. This enhances brand credibility and premium image, increasing brand premium capability by 30%.
