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- Specs
- Advantages
- Value
- Media Map
| Area：Hainan | Type：airport | Frequency：0 |
| Address：Sanya Phoenix International Airport | Format：bulletin board | Duration：0 |
| Location：T1 Outdoor Floor Standing | Min Qty：1 | |
| Size：20m×6.2m | Min Period：year |
As the earliest operational terminal at Meilan Airport, it currently mainly handles domestic flight services, serving over ten million passengers annually. It is the essential passageway for passengers from the waiting area to the aircraft. All boarding passengers must walk through the jet bridge, with an average dwell time of about 2–4 minutes. In this enclosed, quiet space without other information distractions, it naturally becomes the focal point of passengers’ attention, achieving a communication effect of mandatory viewing, frequent observation, and deep memory retention.
The majority of passengers are business travelers, families on vacation, and high-spending tourists, including a large number of holiday travelers to destinations such as Sanya and Boao, as well as the main demographic for duty-free shopping on outlying islands. As the final one-meter enclosed high-potential media space before domestic passengers board, it occupies a unique and important strategic position in the airport-wide advertising resources due to its characteristics of mandatory reach, premium audience, distraction-free environment, and strong scenario alignment.
The core static advertising medium located on the T1 outdoor arrival billboard offers high-precision reach, strong visual impact, and long dwell time as its key advantages, covering all passengers boarding through the jet bridge. It is a premium communication platform for brands targeting high-net-worth business travelers and tourists and an indispensable component of the airport advertising matrix. Billboard advertising, with its five major strengths of being unavoidable, quiet, high-quality, precise, and credible, establishes a rare closed-loop in airport media with high reach, high acceptance, and high conversion potential.
Billboard advertising centers on precise reach, high-end endorsement, and long-lasting recall as its core values, providing brands with an efficient communication channel targeting high-net-worth individuals.With four key features—100% mandatory reach, high-net-worth audience, low-interference environment, and long-lasting recall—it has become a premium communication channel for brands targeting affluent business and travel consumers, especially suited for the precise marketing of brands associated with the Hainan Free Trade Port and high-end tourism products.
Leveraging exclusive scenarios, precise audience targeting, and regional empowerment, it creates a unique link for deep communication between high-end brands and high-value customers. Unlike advertising in open areas, as the only essential passage for travelers boarding flights, its closed and focused scenario naturally gives the ads an unavoidable communication advantage, making it a strategic-level media for brands to capture consumer attention in travel contexts.
Advertising placement does not require a broad approach, precisely matching the target market of high-end brands and significantly improving return on investment. With scenario exclusivity, audience precision, and brand empowerment, billboard advertising is not only a medium for information dissemination but also an important bridge connecting to the high-end consumer market of the Free Trade Port. It is particularly suitable for brands in high-end consumer goods, financial services, cultural and tourism products, and other sectors that need to enhance brand positioning and precisely reach high-net-worth clientele.
The investment value comes not only from the inherent high-end nature of the airport setting but also from the advantage of mandatory reach created by the unique traffic flow, as well as deep integration with duty-free shopping in the Hainan Free Trade Port and its positioning as an international tourism hub. This forms a complete investment logic of precise audience targeting, high-value scenario engagement, and conversion loops.
