- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Zhuhai | Type：airport | Frequency：0 |
| Address：Zhuhai Jinwan Airport | Format：bulletin board | Duration：0 |
| Location：Inside of the covered bridge | Min Qty：17 | |
| Size：3.11m×1.39m | Min Period：year |
Located on the essential pathway that passengers take from the terminal to the aircraft door, this is the golden communication segment where attention is highly focused, the environment is quiet, and there are no distractions during the boarding process. Passengers move relatively slowly in this area, naturally looking straight ahead and at both side walls, allowing advertising messages to achieve nearly 100% effective reach.
Passengers boarding via the jet bridge must walk through it, and the interior-side billboards are positioned at eye level, in the natural focal area of vision. Whether passengers are walking or briefly pausing, the advertising messages cannot be avoided, achieving almost full mandatory exposure. With an annual passenger flow of over 11 million, serving a large number of business travelers, leisure tourists, and cross-border visiting relatives, these passengers have strong purchasing power and significant decision-making influence. Jet bridge billboards face high-net-worth individuals about to board, making them an ideal window for shaping brand image and conveying quality propositions.
The enclosed space of the jet bridge creates an undisturbed communication environment for the interior billboards, and close proximity to passengers makes the visual display direct and prominent, quickly attracting attention and efficiently transmitting brand information. In terms of media format, the static large-format display of jet bridge interior billboards is a core carrier for presenting brand image and for brand deployment in the West Bank Airport of the Greater Bay Area, connecting nationwide affluent and mobile consumer groups.
With core features such as 100% essential exposure, precise targeting of high-net-worth passengers, and undisturbed communication in an enclosed space, it has become the golden medium for marketing at the West Bank Airport of the Greater Bay Area, providing brands with stable and efficient communication value.
With seven core advantages—absolute reach, high-net-worth audience, enclosed space, large static displays, increased passenger flow, location radiation, and flexible placements—jet bridge billboards have become the preferred media for brands marketing at the west coast airport of the Greater Bay Area. Whether it’s enhancing brand awareness, shaping a premium image, or driving product conversion, jet bridge billboards provide stable and efficient communication value, helping brands stand out in a competitive market as a golden medium.
The advertising effect of the inner-side jet bridge billboards can spread through these transportation networks to surrounding cities, forming an airport-to-ground-to-city communication chain. This allows brand messages not only to reach airport travelers but also to influence the broad consumer base of the west coast of the Greater Bay Area, increasing the reach and impact of advertisements and providing brands with long-term, stable growth in communication value.
Zhuhai Jinwan Airport has 17 fixed inner-side jet bridge billboards, located along the only passageway passengers use to board, achieving 100% coverage of all boarding passengers without blind spots. Compared to other media inside the terminal, these billboards eliminate concerns about the audience bypassing or missing the ad. Passengers inevitably see the advertisements while moving toward boarding, resulting in exposure and reach rates far exceeding ordinary airport media, making it a truly mandatory communication scenario.
The interior of the jet bridge forms a naturally enclosed space, where passengers’ attention is highly concentrated. Advertisement memory retention is 47% higher than in open spaces, allowing brand messages to deeply penetrate at key pre-boarding moments, with content recall rates increased by 50%.
